Operator News
Japan – Caesars looks to push brand identity with Celine Dion’s Japan tour
By Phil - 29 June 2018
Caesars is pushing its brand into Japan with legendary icon and Las Vegas resident performer Celine Dion launching her 22-city tour across the Asian-Pacific region with a spectacular two-hour, sold out performance inside the Tokyo Dome last night.
Caesars Entertainment’s vision is to build a world-class Integrated Resort which would bring world-class entertainment to Japanese audiences while also showcasing Japanese culture and entertainment to visitors from all over the world.
The tour is the latest milestone in a 15-year history of collaboration and partnership between Caesars Entertainment and Celine Dion, who began her first residency “A New Day…” at The Colosseum at Caesars Palace in 2003. Since that time, Celine has performed over 1,000 shows to over four million fans at The Colosseum at Caesars Palace in Las Vegas, and will continue to add to this number with her current residency, “Celine.” While her Las Vegas residency performances usually run for 90 minutes, last night’s show lasted for approximately two hours.
“Caesars Entertainment is the global leader in creating world-class live entertainment experiences and we are delighted that we helped bring Celine Dion back to Japan for the first time in 12 years,” said Mark Frissora, President and Chief Executive Officer of Caesars Entertainment. “Live Entertainment has been key to our success as the preeminent Integrated Resort (IR) operator. With the IR legislation reaching its final stages, we hope this concert demonstrates our commitment to developing meaningful partnerships in Japan.”
Caesars Entertainment executives Steven Tight, President of International Development, Jan Jones Blackhurst, Executive Vice President of Government Relations & Corporate Responsibility, William Shen, Senior Vice President & Managing Director of Korea & Japan, and members of Caesars’ Japan Advisory Council were in Tokyo for the event.
“I am so pleased that Caesars Entertainment was able to be part of this special performance,” said Steve Tight, President of International Development. “Entertainment for the whole family is at the core of Caesars Entertainment, and it was a delight to see such a wide range of people enjoying Celine’s concert. Shows like this take place at Caesars Entertainment Integrated Resorts every day, so I hope this concert gave the audience a real taste of the type of entertainment you can expect at a Japanese Entertainment Resort.”
Caption: The Honorable Richard L. Armitage, former US Deputy Secretary of State and President of Armitage International, Caesars Entertainment executives and Kara Bue, Armitage International founding partner and member of Caesars’ Japan Advisory Committee, together with Celine Dion prior to her performance at Tokyo Dome.
