Operator News
Malta – Yggdrasil launches Lotto7; the final frontier in iGaming
By Phil - 16 October 2013
Yggdrasil Gaming has launched a daily live lotto draw, which is available to regulated, remote gambling operators, and carries a guaranteed pooled progressive jackpot at €2,500,000.
Being launched on Eurolotto.com and Euroslots.com, Lotto7 is expected to be a huge product for regulated remote gaming operators, with its daily frequency, and a hit with their customers as a result of Lotto7 delivering a much higher returns to players (RTP) compared to state monopolies.
A large number of state lotteries have a hit frequency between two and seven per cent, with the return to player sitting around 50 per cent of stakes. Lotto7 has a hit ratio of 14 per cent with 67 per cent being paid out to winning players.
Yggdrasil is one of the world’s leading developers in the lottery vertical. The Lotto7 live draw is the latest product from the Malta based company and compliments the range of instant RNG lottery products unveiled with Euroslots earlier this year.
Lotto7 has a progressive jackpot guaranteed at €2,500,000 for a jackpot winner who matches the five main balls and two bonus balls.
Hosted by TV presenter and former Malta National Lottery host Andreana DeBattista and actress Larissa Bonaci, the daily Lotto7 draw at 18.00 (CET) will be streamed from a secure studio in Europe to affiliated gaming operators and television networks and commences on 1st December 2013.
Lotto7 uses machines supplied and audited by Win TV a division of Editec and the official supplier to Camelot and Francaise des Jeux.
Fredrik Elmqvist, Yggdrasil Gaming CEO, said: “Lotto7 offers a huge lottery breakthrough for the regulated remote gambling market. Every week millions of people play their lucky numbers in national lottery programmes, and our ability to host daily draw reaches out to a whole new customer base for operators. Yggdrasil now has the balls ready to roll to offer them a daily live draw, with an eye catching jackpot every day.
The lottery market is the final frontier in iGaming for established operators. Yggdrasil’s mission is to ‘own the numbers tab and expand and revitalize the lottery vertical into something very exciting for both online players and collaborative partners.
For the collaborative partners we also provide opportunities to differentiate themselves through e.g. lucky loser raffles and of course customized audio visuals. For the lottery player, we provide a higher RTP than they are probably used to, so it’s a win-win for all parties.”
Yggdrasil Gaming’s lottery and games platform is based on generations of game platform development and is certified by external testing houses. Its products include classic and video scratch cards, video keno, lotto express, jackpot and mobile games.
