Leading live pictures and data supplier SIS (Sports Information Services), has signed a multi-year deal with Orenes to provide the Spanish bookmaker with its new and improved SIS greyhound service. As part of the agreement, SIS will supply live pictures, commentary and data for greyhounds and horses across the operator’s entire retail estate.
The operator will offer this new service through its sports betting and online gaming brand VivelaSuerte.es, which is present in nine Spanish regions, and growing rapidly with ambitions to be a national player.
In addition to Orenes, all UK major bookmakers will take the new greyhound service from 1st January 2018, and it will form part of the SIS UK Retail Service from that time.
The new service has been developed by working closely with race tracks and bookmakers to create an improved offer which meets the market’s growing expectations. Operators across the globe will now be able to take advantage of a more tailored service with better quality racing and scheduling, creating more betting opportunities at times which suit operators’ needs.
SIS’ Product Director Paul Witten said: “SIS has produced high quality and reliable content for the betting industry for 30 years and we have now developed an even higher quality greyhound product for the international market.
“We are thrilled to be working with Orenes to provide them with our SIS greyhound service and we believe the content will prove popular with their customers and generate significant revenues and profits as the service develops”.
Juan José López, Betting and Online Gaming Director at Orenes, said: “We are happy to have secured this enhanced content, and that we are able to expand our product offering for our customers through our partnership with SIS. I believe that they will appreciate the quality greyhounds and horses content on show and the service from SIS.
“With increasing demand for greyhound racing in our market in recent years, SIS’s new greyhound service provides our customers with high quality content, at times that suit them.”