Interactive
Sweden – Yggdrasil brags about new promo tool
By Phil - 11 August 2016
Yggdrasil Gaming has launched a revolutionary new promotional tool which allows customers to watch the replays of winning spins and share them with friends and fans on social channels.
The new tool, known as BRAG, is the player-facing subsection of Yggdrasil’s BOOST collection of promotional tools, and will help improve operators’ organic social media volume by encouraging players to share replays of winning spins on Facebook and Twitter.
The replay and share functionality – the first of its type in the industry – will initially allow players to watch and share replays of winning rounds on Yggdrasil’s tournament leaderboard.
Future updates will give players the opportunity to also share any big win or any spin from their last 10 game rounds.
Early testing has shown the tool to be hugely popular with players, increasing engagement and improving the overall experience.
The launch of BRAG comes as Yggdrasil announces a new €25,000 network campaign tournament for the popular slot Golden Fish Tank.
The network campaign runs between 12 August and 21 August, and will be the first to include the BRAG feature alongside Yggdrasil’s BOOST promotional tools, including in-game leaderboard and in-game raffle.
Yggdrasil CEO Fredrik Elmqvist said: “There is nothing wrong with a bit of bragging, and with Yggdrasil’s new BRAG tool we are giving players the opportunity to share their success with the world. Once again Yggdrasil has launched an industry-first innovation which has the potential to drive revenues for operators and create a more engaging experience for users. There will be plenty more to come from BRAG, with new features to be rolled out in the coming months.”
Yggdrasil’s collection of promotional tools, BOOST, hands operators the power to run a number of features designed to boost engagement and retention, including innovative leaderboard and raffle engines.
Yggdrasil’s portfolio of slot contains a wide range of popular casino games, including Bicicleta, Wicked Circus, progressive jackpot Joker Millions, and Monkey King.
