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UK – BetVictor to take Yggdrasil games content

Yggdrasil has signed a deal to supply its best-performing casino slots content to leading online gaming brand BetVictor.

The global agreement covers multiple regulated markets and will see BetVictor add Yggdrasil’s award-winning portfolio of video slots.

The suite of industry-leading Yggdrasil slots comes complete with its proprietary range of in-game promotional tools, BOOST which allows promotions to be run from within the game client. This offers maximum cross-sell opportunities and a superior player experience using in-game tournaments and leader boards, configurable cash races, and gamification features proven to boost retention and engagement.

Yggdrasil CEO Fredrik Elmqvist, said: “We’re delighted to partner with BetVictor, one of the biggest brand names in the betting and gaming sector. There is significant demand from leading operators for our innovative content that keeps getting better and better, and we’re really looking forward to working with BetVictor.”