Interactive

UK – Coral signs up with five British Football Clubs

By Phil - 11 September 2015

British bookmaker Coral has this season significantly increased its commercial involvement in Football by becoming the Official Betting and Gaming Partner for five major British Football Clubs; Everton, Newcastle, Norwich, Fulham and Leeds.

This increased strategic focus on Football reflects the significant growth in football betting across all Coral channels, but most notably through its online and mobile platforms.

Coral operates 1,850 betting shops across the UK as well as the fastest growing online and mobile betting service, and the brand will now become a familiar sight inside some of football’s most famous grounds with kiosks offering betting facilities throughout the stadium.

As part of these five new football partnerships, supporters will be able to access exclusive offers and promotions during the season, both online or at one of Coral’s many match day betting kiosks.
The partnerships are a creative and cost effective way of engaging with a key audience.

Matt Prevost, Brand Director at Coral, said: “We are all thrilled to be supporting some of football’s biggest football clubs and having a presence at these iconic grounds. Football is a key growth area for Coral and we look forward to being a part of clubs’ fans match day experience offering a convenient betting service.”

The move will further promote Coral’s football product offer which includes Coral’s unique multi channels betting tools; Football Jackpot, Acca Stacka, Cash out and Super Acca insurance.

The two year partnerships were negotiated by sports marketing agency BD Sport Rights, who specialise in building creative, content led partnerships between market leading betting brands and rights owners.