Interactive
UK – Gala signs up with Odobo for bingo offering
By Phil - 17 March 2015
Odobo has announced two new distribution deals with Gala Coral Interactive, bringing on board two more of its flagship brands, Gala Casino and Gala Bingo.
Gala Bingo offers unique features, such as the Gala TV Bingo room, an online bingo room with live interactive presenters who accompany the actual games.
Joining the Odobo Marketplace gives both brands access to 50 new gaming titles. Odobo’s developers also benefit from greater exposure for every title they produce via the Odobo Developer Program.
Ashley Lang, Founder and CEO of Odobo, said: “Gala Coral Interactive’s brands are a great addition to the network of Odobo casino and bingo partners. Both brands are instantly recognisable in the UK with a considerable land-based and online presence that instils trust with the consumer. The addition of Gala Casino and Gala Bingo to the Odobo Play app will benefit all parties with two more excellent real-money choices being made available to UK players for their favourite Odobo games. We look forward to a strong partnership with Gala Coral Interactive and thank them for choosing Odobo.”
Mark Kemp, Gaming Director at Gala Coral Interactive, added: “The HTML5 content available via Odobo supports our rapidly growing broad gaming mobile player base and existing desktop community for both of the Gala brands. In Odobo, we look forward to new and innovative gaming content that is available exclusively via the Odobo Marketplace and optimised to play across all devices.”
This deal follows other integrations with bet365, Betfair, Unibet and Gala Coral Interactive’s Coral brand.
