For the first time ever, the gambling industry in Great Britain is coming together to support the launch of Responsible Gambling Week. This national, cross-industry awareness campaign will run from October 12 to 18 2017 and will aim to get everyone talking about what it means to gamble responsibly.
Responsible Gambling Week, which is led by the Industry Group for Responsible Gambling (IGRG), will see every sector of the gambling industry in GB taking part (arcades, bingo clubs, bookmakers, casinos and online). This means that over 10,000 gambling venues and online sites and 121,000 employees are set to take part in the biggest ever pan-industry social responsibility campaign.
The theme for this year’s campaign is simply, let’s talk about responsible gambling. All sectors of the gambling industry in GB work constantly to promote responsible behaviour. By coming together with one voice, they want to reach more people and get the country talking about responsible gambling, the tools that are available to keep gambling safe and fun, and where to find help and support for those who need it.
To get the message out as far and wide as possible, the industry will be leading a range of activities through the week, including displaying posters, leaflets, banners and other information points about Responsible Gambling Week in gambling venues, on industry websites and on social media channels, encouraging conversations about gambling responsibly.
They will also ensure staff at gambling venues and online sites continue to be points of contact for their customers on how to gamble responsibly and host online chatrooms and interactive Q&A sessions on social media through dedicated Twitter and Facebook accounts to help to encourage discussions about responsible gambling more broadly.
Tracy Damestani, CEO of the National Casino Forum, said: “The National Casino Forum, which represents all land-based casino operators, strongly supports the first ever industry-wide Responsible Gambling Week as part of its long-term commitment to promoting responsible gambling. All operators have signed up to the casino sector’s Playing Safe programme, launched in 2013, which is monitored by a panel of independent experts and requires our members to promote best practice across all areas of their business and protect vulnerable gamblers as well as provide a national self-exclusion programme. We are committed to encouraging responsible gambling all year round and this initiative is an opportunity for us to openly discuss the issue with our customers, share ideas and provide sound practical advice.”
Sir Christopher Kelly, Chair of the Responsible Gambling Strategy Board, said: “Public engagement is one of the twelve priority actions identified in the National Responsible Gambling Strategy. We need to learn from the experience of consumers and their families, and to use this to make gambling safer. So I welcome the theme of IGRG’s Responsible Gambling Week “let’s talk about responsible gambling”.
“Let’s make sure we learn as much as we can from it.”
John Hagan, Chairman of the Industry Group for Responsible Gambling, said: “Social responsibility is fundamental to the gambling industry’s approach, and we are all dedicated, year-round, to promoting responsible gambling. But what makes this week so special is the whole industry coming together and being vocal about social responsibility – coordinating and sharing the same messages to secure maximum impact.
“We want to spark more conversations across all media and in the retail and online environments. Informed and engaging conversations between operators and their customers, amongst customers and between customers and their friends and families about what it means to gamble responsibly. The industry will also be raising awareness of what tools are available to help people gamble responsibly, and will be sharing information on how to access help and support, for those who need it.
“Having the whole industry behind Responsible Gambling Week is essential to its success, and we have operators across Great Britain and across all gambling activities taking part. Their full support and involvement is what will make this exciting initiative worthwhile. It is what will help us reach more people than ever before.”