Supplier News
US – Global Cash Access completes Multimedia acquisition
By Phil - 12 January 2015
Global Cash Access has completed the acquisition of Multimedia Games Holding Company.
This transformational combination creates a uniquely diverse organisation that will leverage cash access and compliance solutions with leading slot gaming experiences to enhance the full enterprise value proposition to casino operators.
“This marks a great milestone as two organisations, with differentiated product and service offerings, unite to create a full-service solution for casino operators to optimise cash-to-the-floor solutions with player-proven slot gaming products that focus on retaining and acquiring new casino players,” said Ram Chary, Chief Executive Officer and President of GCA. “Much has been accomplished by many people in enabling this transaction to close, and now we are excited to begin merging two passionate employee cultures into one powerful organization focused on customer service, operational efficiency and gaming innovation.”
Mr. Chary added: “This acquisition is unique in comparison to other recent transactions in the gaming industry. Our distinct businesses have very little operational duplication and our combined organization will establish an industry-leading model with respect to recurring revenue contribution. We are immediately focused on benefiting from revenue synergies that exist by leveraging Multimedia Games’ full product portfolio across our widely licensed footprint and existing customer relationships, while also executing on cost synergies that have already been identified.”
The company will remain headquartered in Las Vegas, Nevada, and will continue to leverage MGAM’s existing technology and manufacturing facilities in Austin, Texas.
