Interactive

US – OtherLevels to power mobile messaging for US on-line sportsbook

By Phil - 13 November 2018

Australian-based OtherLevels Holdings, a second-generation digital marketing platform, has = has signed a leading European wagering operator’s US subsidiary, and will be powering the mobile messaging for their first US on-line sportsbook.

The operator is licensed for on-line sportsbook wagering in the State of New Jersey, and will become the 4th OtherLevels client to be licensed to operate an on-line sportsbook in New Jersey.

Brendan O’Kane, the OtherLevels Managing Director, said: “We are thrilled to sign this new European operator, and to support their US entry. OtherLevels now has four clients launching on-line sportsbooks in the State of New Jersey. It is the epicentre of the rapidly growing US sportsbook wagering sector and is viewed by US and European operators as the launchpad for the wider US market, as and when other US states legalise on-line sports betting.”

Mr. O’Kane added: “It is easy to understand the huge investment going into the emerging US sports betting market. New Jersey alone is a market with half the population of Australia, and the combined New Jersey, New York and Pennsylvania region has nearly double the population of Australia.

The combined US population is five times the size of the UK, which is one of the world’s most sophisticated on-line wagering markets. The US will be a fiercely competitive market, which is opening the opportunity for OtherLevels, to deliver innovative and differentiated web and app engagement solutions for new entrants. OtherLevels, with an experienced team in Philadelphia, is very well placed to exploit this opportunity.”

The OtherLevels platform enables clients to acquire sooner, engage smarter and retain longer and supports desktop, mobile web and apps. OtherLevels leading clients include Camelot (UK), Tatts, Coles, Flight Centre, IHG, LadbrokesCoral, Betfred, Doubledown and Playstudios.

OtherLevels Chairman Brian Mitchell, Founder and President Brendan O’Kane, and CEO Ramsey Masri