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US – SBTech keen to maintain early mover momentum

By - 5 October 2018

SBTech has hit the US sports betting arena running with a series of deals with Resorts, Golden Nugget and Churchill Downs taking it live already in Mississippi and New Jersey.

Its complete on-property solution includes the first full self-service betting kiosks in New Jersey and Mississippi, coupled with the industry’s deepest and widest event and market coverage and unique product features such as “Parlay Boost,” which increases the payouts on parlay bets. Along with the kiosks, SBTech is also providing a full cashier system, its Chameleon360 platform and TV screen management systems with more sports and markets available to view for both pre-match & live betting.

In New Jersey it is live with Golden Nugget as well as Resorts Casino. In Mississippi it is live with Churchill Downs brand BetAmerica at Harlow’s Casino Resort & Spa in Greenville, Mississippi, and at Riverwalk Casino Hotel in Vicksburg, Mississippi.

SBTech will be at G2E Las Vegas demonstrating a new array of mobile-focused in-running features such as Add2Bet, Action Betting and Pulse Betting, all designed to attract new players and maximize value by enhancing the user’s journey, range of options and potential winnings.

Add2Bet was developed following extensive research and focus group work, and enables players to use the cash out value of an open bet to create a new double, treble or accumulator by combining it with new selections.

Action Betting is powered by SBTech’s proprietary machine learning algorithm and creates instant notifications when a specific incident occurs in a match, such as a free kick, dangerous attack or corner. A dynamic market is then displayed on-screen, enabling players to ‘quickbet’ on outcomes directly from the widget, with the selection added to the bet slip instantaneously.

Inspired by principles of gamification, Pulse puts the player at the heart of the action, enabling bet placement on a specific outcome in a live event within a defined time period, with the potential payout increasing as the timeline progresses.

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