Supplier News
Vietnam – Grand Ho ups the ante in player search
By Phil - 12 December 2013
The Grand Ho Tram Strip, Vietnam’s first international luxury casino resort, has appointed JWT Vietnam to be its Agency of Record as it looks to target visitors from mainland China, Hong Kong, Taiwan, South Korea, Japan, Russia and the “Viet Kieu” (overseas Vietnamese) community in North America.
JWT will create print, TV and digital campaigns for The Grand Ho Tram Strip which will run in core target markets worldwide.
Saby Mishra, CEO of JWT Vietnam, said: “It’s a huge mandate and we are delighted to have won this pitch. The Grand is a not just a world class casino resort but a huge step forward for Vietnam’s tourism, and JWT is proud to be associated with a project of this scale and scope. We are absolutely united with the client team in their vision and passion for building The Grand as a deluxe, international destination.”
The Grand Ho Tram Strip, Southeast Asia’s first integrated casino beach resort, is situated just 120 km outside Ho Chi Minh City on a 2.2 km strip of pristine beach facing Vietnam’s East Sea.
The integrated resort, which opened in July, includes a 541-rooms, as well as world-class restaurants, shopping and entertainment amenities. The resort’s second wing, which will open soon, will expand its capacity to 1,100 rooms. The project also includes The Bluffs, an 18-hole championship oceanfront golf course designed by Greg Norman, who recently described it as “one of the two most beautiful courses” that he has ever been associated with. The Grand’s gaming facilities include over 600 slot machines and 90 live tables, and stand on par with international casinos in Singapore and Macau.
“This is the only casino resort development in Southeast Asia that’s right on the beach,” said John Webb – Vice President – Hospitality of The Grand Ho Tram Strip. “The Grand Ho Tram Strip truly pushes the limits of excitement like no other and we look forward to working with JWT to promote this dynamic, new tourism destination and brand.”
Ho Tram Project Company, which is owned by Asian Coast Development (Canada), an international development company specialising in integrated resort destinations, is the developer of the Ho Tram Strip, which will ultimately include a second integrated resort.
