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One of the highlights of the 2026 SiGMA World Awards for 1xBet was its win in the Best Sportsbook category
From November 2 to 5, Rome hosted SiGMA World 2026. For 1xBet, it meant four action-packed days: the team brought its extensive product ecosystem to Italy, held dozens of meetings, and took home the Best Sportsbook award at the SiGMA World Awards 2026.
The main 1xBet booth in the exhibition area was located at booth number H3-3057. Four private lounge areas, Lounge 5, 33, 34, and 35, were also set up for business meetings. In these spaces, the team held discussions with industry representatives, reviewed the year’s results, discussed expanding cooperation with operators and affiliates, and finalized new B2B agreements.
At the exhibition, special attention was given to the 1xPartners affiliate program and its opportunities for collaboration with webmasters and other partners. Over more than 10 years of operation, 1xPartners has expanded its geographic reach to over 150 countries and integrated more than 250
payment methods. Partners were also presented with the terms of cooperation: RevShare of up to 50% and CPA of up to $150.
At the 1xBet booth, organizers set up sports activities and interactive zones featuring digital technology. The sports zone was designed in the style of the UFC and divided into four themed areas: the Training Zone, the Ring Zone, the Locker Room with branded merchandise, and the Chill Zone with signature drinks. Guests could explore AI-powered interactive experiences in the PROTO zone. Activity options ranged from a boxing challenge with an AI avatar to a magic mirror that generated personalized predictions. Additionally, there were photo areas set up at the booth.
The headline event of the exhibition program was the finale of the huge Grand 1XREIGN promo, which drew 874 partners. The top six made it to the finals: three participants in the PRO category and three in the Rising category. The winner of the PRO category earned 684 X-Chances, while the leader of the Rising category earned 302 X-Chances.
The event culminated in an awards ceremony: Conor McGregor personally congratulated the finalists. The winners in the PRO category received a Rolex watch, a Fujifilm camera, and a Louis Vuitton travel bag. In the Rising category, the winners received a Breitling watch, a Prada backpack, and a MacBook Pro.
A separate drawing for an iPhone Duo took place right at the booth. The climax: a private evening event featuring a star-studded headliner. Following the exhibition program, guests joined The One & Only Event, a private gathering held at The St. Regis Rome. This is one of the Italian capital’s iconic historic hotels, renowned for its architecture and interiors. The event took place as a private VIP club for industry executives, C-level executives, and the company’s strategic partners.
The Renaissance After Dark concept combined Renaissance aesthetics with modern stage design. The decor featured velvet, silk, and sculptural forms. Images from classical paintings came to life through the performances and artists who were part of the evening’s program. The band OneRepublic was the musical headliner of the night.
One of the highlights of the 2026 SiGMA World Awards for 1xBet was its win in the Best Sportsbook category. The award recognized the 1xBet team’s work on product development and service quality. SiGMA World 2026 provided yet another opportunity to show how 1xBet combines global technological scale with the consistent development of its B2B segment.
