1xBet showcases product strategy and partnerships at SiGMA Central Europe
1xBet used SiGMA Central Europe in Rome to focus on partnerships, regulatory discussion and customer engagement, alongside brand activations and a win at the event’s awards.
1xBet reported a busy presence at SiGMA Central Europe 2025, held in Rome from 3-6 November. The company met partners, discussed industry trends and hosted guests at its New Empire event at Villa Miani, which featured themed entertainment and a performance by Akon.
At the conference, Strategic Advisor Simon Westbury joined the panel The Spirit of iGaming in a Regulated World, outlining approaches to building engaging and compliant products under evolving regulatory frameworks.
Across the show floor, visitors to the 1xBet booth met former Barcelona player Luis García, who took photos, signed autographs and handed out tickets to the Barcelona vs Mallorca match. The stand also hosted competitions and an Omega watch giveaway.
The event closed with the SiGMA Central Europe Awards, where 1xBet received the Best User Experience 2025 award. The company said the recognition reflects the strength of its long-running 1xPartners affiliate programme, which operates across more than 150 GEOs and offers up to 50 per cent lifetime revenue share.
1xBet said Europe remains a key market and thanked partners and visitors for their engagement throughout the Rome event.
