MASTHEAD/ Lewis Pek
Lewis Pek
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Lewis is Managing Director of Gaming Publishing. A journalist since 1995, Lewis has been writing about land-based gaming, interactive and sports betting industries for 25 years. Lewis started out working for the Guardian Media Group, IDG Group, Integral Publishing and InterGame, before striking out on his own to create G3 magazine in 2002. Since that time the G3 Media Group has grown to include two websites, international email newsletters and social media channels. Lewis continues to write for the magazine and website, attending international exhibitions and conferences, while running the business.

Areas of Expertise

author building Land-Based Casinos
author clipboard Legislation & Regulation
author bank Technology

Editorial Standards

We are committed to ensuring the highest standards of accuracy and editorial integrity. All information is carefully reviewed and verified before publication to maintain reliability. Our goal is to provide trustworthy content that our readers can confidently rely on.

Connect

Readers can contact Lewis by email or follow him on LinkedIn.

Latest Articles by this Author

September 24, 2026

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9 MIN READ

Changing the Live Casino Equation

Fourteen years spent building LeoVegas might have been enough to convince Gustaf Hagman to take an extended break from the gambling industry. It didn't work out that way. Hagman stepped away following LeoVegas' acquisition by MGM Resorts, but it was another technological shift that pulled him back. This time, rather
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

September 24, 2026

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2 MIN READ

Vyking integrates Xtremepush CRM technology

Xtremepush has agreed a strategic partnership with modular iGaming platform provider and games aggregator Vyking, integrating its CRM and player retention technology into the supplier's platform. The agreement will make Xtremepush's CRM, free-to-play and XP Loyalty products available to Vyking's global operator network alongside the company's existing CMS and aggregation
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Soft2Bet strengthens B2B push with Hancock and Heynes appointments

September 22, 2026

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2 MIN READ

Soft2Bet strengthens B2B push with Hancock and Heynes appointments

Soft2Bet has expanded its commercial leadership team with the appointments of James Hancock as Vice President of B2B Marketing and Harry Heynes as Business Development Director, as the platform provider targets further growth across regulated markets. The appointments form part of Soft2Bet’s ongoing expansion of its B2B business under Chief
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Beyond scale: making supplier M&A work for operators

September 22, 2026

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4 MIN READ

Beyond scale: making supplier M&A work for operators

There is no shortage of M&A activity in iGaming. Consolidation is happening across the value chain, from operators to platforms and content suppliers. From a supplier perspective, an acquisition is often seen as a quickfire route to growing their size and stature. However, these deals are worthless if they fail
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

AUF seeks betting ad exemption for Libertadores final

September 22, 2026

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3 MIN READ

AUF seeks betting ad exemption for Libertadores final

The Uruguayan Football Association (AUF) has asked the government of President Yamandú Orsi not to fine the South American Football Confederation (Conmebol) for allowing sports betting advertising during the Copa Libertadores final, scheduled for 28 November 2026 at Montevideo’s Estadio Centenário.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Secretaria de Prêmios e Apostas (SPA)

September 22, 2026

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3 MIN READ

Piccoli takes charge of SPA sanctions

Brazil's Finance Ministry appointed Mariana Piccoli Lins Cavalcanti as Subsecretária de Ação Sancionadora within the Secretaria de Prêmios e Apostas (SPA) - the division responsible for overseeing and sanctioning sports betting platforms. The appointment, published in the Diário Oficial da União and signed by Casa Civil minister Miriam Belchior under
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Chile’s Finance Ministry opens search for new Superintendent of Casinos de Juego

September 22, 2026

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2 MIN READ

Chile’s Finance Ministry opens search for new Superintendent of Casinos de Juego

The position requires a minimum of three years’ experience in senior management or leadership roles in inspection and/or regulatory matters. Additional points will be awarded in the curricular analysis for experience in control, auditing and/or process analysis and modelling, as well as intermediate English proficiency. The successful candidate will be
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Casino Gran Los Angeles

September 22, 2026

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3 MIN READ

Then there was one – Enjoy’s quiet unwinding

Enjoy S.A. has asked the Superintendencia de Casinos de Juego to relinquish its permit for Casino Gran Los Ángeles - nearly 12 years ahead of its scheduled 2038 expiration - a move that, if approved by the Super's Consejo Resolutivo, would leave the operator with just one casino nationally: Enjoy
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Just Slots: Made for One

September 21, 2026

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6 MIN READ

Just Slots: Made for One

As online casino lobbies become increasingly crowded with the same releases, operators are looking beyond volume to content that gives players a reason to recognise one brand from another. For suppliers, that is creating a growing opportunity around exclusivity - not simply through branded reskins, but games developed around an
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

From Model to Product: Sporting Risk's Next Move

September 21, 2026

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12 MIN READ

From Model to Product: Sporting Risk’s Next Move

When Andy Phillips joined Sporting Risk, the company was beginning to explore how technology developed around betting and predictive modelling could be turned into a broader B2B proposition. The business had already taken its first steps through a partnership with Spotlight Sports Group, selling model outputs that could be used
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Morgan Stanley to lead institutional capital discussion at NEXTPredict NYC

September 21, 2026

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2 MIN READ

Morgan Stanley to lead institutional capital discussion at NEXTPredict NYC

Morgan Stanley will take a central role in the Institutional and Capital programme at NEXTPredict NYC, which takes place on October 22-23 at Convene, Hudson Yards in New York.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Axom Gaming: forget the Customer Journey - build Dynamic Understanding

September 21, 2026

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9 MIN READ

Axom Gaming: forget the Customer Journey – build Dynamic Understanding

Ali, you’ve worked in CRM for nearly 20 years and say the objective has always been broadly the same - maximising customer lifetime value. If we’ve known the goal for so long, why is it still so difficult to achieve?
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

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