MASTHEAD/ Lewis Pek
Lewis Pek
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Lewis is Managing Director of Gaming Publishing. A journalist since 1995, Lewis has been writing about land-based gaming, interactive and sports betting industries for 25 years. Lewis started out working for the Guardian Media Group, IDG Group, Integral Publishing and InterGame, before striking out on his own to create G3 magazine in 2002. Since that time the G3 Media Group has grown to include two websites, international email newsletters and social media channels. Lewis continues to write for the magazine and website, attending international exhibitions and conferences, while running the business.

Areas of Expertise

author building Land-Based Casinos
author clipboard Legislation & Regulation
author bank Technology

Editorial Standards

We are committed to ensuring the highest standards of accuracy and editorial integrity. All information is carefully reviewed and verified before publication to maintain reliability. Our goal is to provide trustworthy content that our readers can confidently rely on.

Connect

Readers can contact Lewis by email or follow him on LinkedIn.

Latest Articles by this Author

Betfred expands T5C partnership with online Bet Builder launch

1 HOURS AGO

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2 MIN READ

Betfred expands T5C partnership with online Bet Builder launch

Betfred has extended its partnership with T5C with the launch of a BRUNO-powered Bet Builder product across its online sportsbook ahead of the 2026/27 football season. The launch builds on the companies’ existing retail partnership, which saw T5C deploy Smart Accas, Trending Accas and Trending Bet Builders across approximately 1,300
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Mark-Wilson EveryMatrix

August 14, 2026

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5 MIN READ

Superstar Revolution: how the 2026 World Cup rewrote football betting

The biggest betting story of the 2026 FIFA World Cup wasn’t the record number of matches, the expanded 48-team format or even Spain lifting the trophy. It was the shift in customer behaviour.Across EveryMatrix Sports, bettors behaved differently to any previous global football tournament we’ve analysed. Traditional match betting remained
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Valetta Malta

August 14, 2026

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1 MIN READ

Thunderpick World Championship returns to Malta with US$1m prize pool

Thunderpick has confirmed that the Thunderpick World Championship Finals 2026 will take place at BLAST Studios Malta from October 14-18.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

GGW logo

August 13, 2026

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2 MIN READ

GGW announces Patty Becker Pay It Forward award winners 2026

Global Gaming Women (GGW) a non-profit dedicated to supporting, inspiring, and influencing the development of women in gaming, today announced the recipients of the prestigious 2026 Patty Becker Pay It Forward Award. Representing diverse aspects of the global gaming sector, the six honorees embody Patty Becker's legacy of generosity, mentorship,
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

August 13, 2026

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7 MIN READ

The Ultimate Enduring Classic

Stefan, Classic Pools has survived for more than a century. What do you think is the single biggest reason it has remained relevant when so many betting products have come and gone?The biggest reason is that Classic Pools has always been easy to understand and enjoyable to play. Football has
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

World Cup 26

August 12, 2026

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2 MIN READ

Blask reveals most visible casino games of the World Cup

The study, conducted in partnership with BGaming, examined the reach of football-themed titles across global and country-level casino lobbies during the expanded 48-team tournament.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

OG Esports Returns to The International: Filipino Roster Ready to Fight for the Aegis

August 11, 2026

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2 MIN READ

OG Esports Returns to The International: Filipino Roster Ready to Fight for the Aegis

In 2018 and 2019, OG Esports became the first organisation to win The International back-to-back, cementing its place in esports history.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Symplify

August 11, 2026

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10 MIN READ

From Player Data to Player Intelligence

Christopher, everyone talks about delivering a single customer view, but what does a truly unified player profile look like today, and why has it become essential for operators?Data fragmentation is one of the biggest challenges operators face. Operators often have vast amounts of player data spread across multiple platforms, making
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Hard Rock Bet rolls out 10¢ MLB lines throughout August

August 07, 2026

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1 MIN READ

Hard Rock Bet rolls out 10¢ MLB lines throughout August

Hard Rock Bet is offering 10¢ MLB betting lines throughout August, reducing the margin on selected pregame baseball markets from 1 August to 31 August.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Daysi launches AI assistant for regulated iGaming businesses

August 07, 2026

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2 MIN READ

Daysi launches AI assistant for regulated iGaming businesses

Daysi has launched an AI-powered revenue assistant designed to help iGaming businesses convert website visitors into qualified sales opportunities through real-time, automated conversations.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Bulgaria introduces licensing regime for gambling affiliates

August 07, 2026

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2 MIN READ

Bulgaria introduces licensing regime for gambling affiliates

Bulgaria has approved a new regulatory framework that will require gambling affiliates operating on a performance-based commission model to obtain a licence before promoting licensed gambling operators.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Kalshi accuses Netflix of misleading viewers over prediction market documentary

August 07, 2026

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3 MIN READ

Kalshi accuses Netflix of misleading viewers over prediction market documentary

Prediction market platform Kalshi has sent a cease-and-desist letter to Netflix demanding the removal of the trailer for its new documentary Instadocs: The Prediction Games, claiming the streaming giant has published "false and misleading" material that could damage the company's reputation and undermine its ongoing legal battles with US regulators.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

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