MASTHEAD/ Lewis Pek
Lewis Pek
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Lewis is Managing Director of Gaming Publishing. A journalist since 1995, Lewis has been writing about land-based gaming, interactive and sports betting industries for 25 years. Lewis started out working for the Guardian Media Group, IDG Group, Integral Publishing and InterGame, before striking out on his own to create G3 magazine in 2002. Since that time the G3 Media Group has grown to include two websites, international email newsletters and social media channels. Lewis continues to write for the magazine and website, attending international exhibitions and conferences, while running the business.

Areas of Expertise

author building Land-Based Casinos
author clipboard Legislation & Regulation
author bank Technology

Editorial Standards

We are committed to ensuring the highest standards of accuracy and editorial integrity. All information is carefully reviewed and verified before publication to maintain reliability. Our goal is to provide trustworthy content that our readers can confidently rely on.

Connect

Readers can contact Lewis by email or follow him on LinkedIn.

Latest Articles by this Author

iGaming veterans back professional network Intro

September 04, 2026

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2 MIN READ

iGaming veterans back professional network Intro

Intro.community has named a board and investor line-up spanning iGaming, sports media and Nordic banking as it prepares to expand access to its professional network this autumn.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Shmulik Segal, CEO and Co Founder of Media Troopers

September 04, 2026

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4 MIN READ

The NFL’s new battle for attention

For operators and affiliates, this new NFL season marks a change from previous iterations. Over the last couple of years, the customer acquisition battle has remained largely unchanged, with sportsbooks competing with one another across the same verticals. Sportsbooks battled it out for the same audience, across the same media
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Keith O'Loughlin, Chairman and Co-founder

September 04, 2026

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13 MIN READ

Betting’s Missing Layer

Funteron describes itself as the "discovery layer" between broadcasters and bookmakers rather than an affiliate or sportsbook. What is fundamentally different about your model?
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Sportradar's Nikolaus Beier

September 03, 2026

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7 MIN READ

Relevance is the New Acquisition Advantage

With the emergence of prediction markets, regulatory scrutiny, and higher taxation inflating acquisition costs and increasing financial pressure on sportsbook operators, Nikolaus Beier, SVP Media and Marketing Services at Sportradar, explains why relevance - rather than simply more advertising - will increasingly determine marketing performance.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Fanatics launches all-in-one sports and casino app

September 02, 2026

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2 MIN READ

Fanatics launches all-in-one sports and casino app

Fanatics Betting and Gaming has launched Fanatics Sports & Casino, a new app combining Fanatics Sportsbook, Fanatics Casino and Fanatics Markets within a single customer experience. The app provides customers with one account and FanCash balance across the company’s betting, casino gaming and prediction markets products, with the experience automatically
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Grupo Cipriani

September 02, 2026

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3 MIN READ

Cipriani targets 2027 opening for San Rafael

Italian hospitality entrepreneur Giuseppe Cipriani has set a new opening target for the Hotel Casino San Rafael in Punta del Este after resolving a construction dispute with contractor CRIBA, with the luxury resort and casino now expected to open in October 2027 ahead of Uruguay’s 2027-28 summer season.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

World Cup sends Mexico betting payments soaring

September 02, 2026

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3 MIN READ

World Cup sends Mexico betting payments soaring

The 2026 FIFA World Cup delivered a powerful signal for Mexico’s online-betting ecosystem: the volume of digital transactions processed during the tournament rose 431.75 per cent compared with the 2022 World Cup in Qatar, according to internal data from Sistema de Transferencias y Pagos (STP), a Mexican financial-infrastructure and payments
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Different Minds, Different Games

September 02, 2026

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5 MIN READ

Different Minds, Different Games

At a time when thousands of games are competing for the same lobby space and player attention, Maxxi Labs has entered the market with a clear idea: difference, not duplication. One collective, six fiercely independent creative teams and no expectation that any of them should think, look or build the
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Vives Pinedo takes charge at Coljuegos

September 02, 2026

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3 MIN READ

Vives Pinedo takes charge at Coljuegos

Jaime Vives Pinedo has taken over as president of Colombia’s gaming regulator Coljuegos, putting a Santa Marta businessman at the head of one of Latin America’s most established regulated gambling markets as it faces persistent illegal-operator activity and the growing complexity of digital oversight.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Boldt ownership set for major shake-up

September 02, 2026

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4 MIN READ

Boldt ownership set for major shake-up

Boldt, one of Argentina's most historically significant gaming conglomerates, is heading toward a major ownership shift after Antonio Eduardo Tabanelli (pictured) launched an operation to acquire the entire stake his sister, Rosana Beatriz Martina Tabanelli, holds in the group - ending the near-even ownership split the siblings inherited following the
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Where bookies lost ground during the World Cup

September 02, 2026

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4 MIN READ

Where bookies lost ground during the World Cup

The “Over/Under 2.5” goals bet drove 2/3 of the World Cup's bookmaker margin swingBlask's Match Profitability Index, published for the first time in the company's World Cup 2026 Report, scores every match by bet type (1X2, total goals, and so on), not by who won the game. 

Across all 104
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Adam Fiske, CEO Dimmers

September 02, 2026

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8 MIN READ

The Pitfalls of Emotional Betting

The 2026 FIFA World Cup provided a revealing test of American betting behaviour. Dimers’ survey of 2,000 regular US bettors found that 51 per cent backed Team USA even when the odds and predictive models suggested otherwise, while bettors relying on data substantially outperformed those following instinct. For Adam Fiske,
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

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