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US – Acres Manufacturing to showcase Foundation HQ’s ten second mobile enrolment process at G2E

By - 3 October 2023

Acres Manufacturing will highlight the company’s Foundation HQ Casino Management System technology, which can massively scale new player acquisition through its ten-second enrolment process as part of its product demonstrations at the 23rd annual Global Gaming Expo on Booth #4211.

“At G2E this year, we’re looking forward to demonstrating how our Foundation HQ CMS helps casinos massively scale new database acquisition at significantly lower cost by offering and incentivising a ten second enrolment process to any uncarded player during the play session without the need for a physical player card,” shared Noah Acres.

Acres’ Foundation HQ – set for initial deployment in early 2024.

The solution provides casinos with real-time data from slot machines and a direct interface to the credit meter on any slot machine. Foundation delivers over 1,000x more data, giving operators dramatic new capabilities to analyse and influence player behaviour. Through its standard APIs, any application approved by the casino can interface with Foundation to enable advanced data analytics, bonusing, cashless gaming and more.

On track for its initial deployment in early 2024, Foundation HQ is a revolutionary casino loyalty system upgrade that changes the game for operators by offering a modern, technologically advanced solution capable of personalising gaming experiences to maximise player entertainment and loyalty. Foundation HQ’s ten second enrolment process drives significant new player acquisition at much lower costs by rating uncarded play and issuing offers that allow players to enrol and card in at the slot machine, during the gaming session.

Another key feature of Foundation HQ on display is the use of targeted and gamified player loyalty experiences in lieu of free play offers to maximise profits. Based on a recent survey of casino operators, Acres estimates that inclusive of the time value of free play, the industry’s net reinvestment in player loyalty totals more than $37bn annually, and that if free play was eliminated without an impact to loyalty, profitability of slot operations would more than double.

At G2E, Acres will also demonstrate Double Jackpot Time, a gamified player loyalty experience that showcases how casinos can offer players exciting bonuses that, unlike free play, generate revenue and doesn’t waste their time with low value offers.

TIBO (Ticket-In Bonus-Out): a Groundbreaking New Slot Ticketing Solution

The first modernisation of ticketing technology for casinos in nearly 20 years, TIBO connects the slot machine’s ticket printer to real-time data provided by Foundation to enable targeted bonuses of value to be printed at the game and played right back into the slot machine.

TIBO takes TITO to the next level, performing core ticket issuance and redemption functions at slot machines, kiosks and cashier terminals while enhancing the player experience by delivering tangible, physical bonuses of value to the player.

Cashless Casino: Enabling Rapid, Seamless Integration of Cashless Technology

Cashless Casino allows casino operators to deploy the industry’s best-of-breed cashless gaming and loyalty solution within 100 days of order.

Deploying Cashless Casino is simple, as casinos only need to pick a payment processor and provide a mobile app. Players use the mobile app to virtually “card in” and start a rated play session as point balances accrue in real-time and they are incentivised to continue playing when a new tier status approaches. Foundation also allows the player’s funds, as well as accrued points which can be converted to free play, to move between the app’s wallet and the game.

Cashless Casino works on any slot machine or table game, including those connected to legacy CMS solutions. These solutions continue to account for play and loyalty data, while Foundation processes the entire machine event stream in real-time. Over time, casinos can migrate all CMS functionality to Foundation HQ without any disruptions.

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