Interactive
Argentina – Zitro helps launch Argentina’s first-ever omnichannel slot tournament
By Phil - 14 September 2023
Zitro Digital has announced a unique collaboration with the renowned casino operator, bplay, to introduce Argentina’s first-ever omnichannel slot tournament: Rock Ups!
This pioneering tournament, which began as an online competition, culminated in a live event at the prestigious Casino Puerto Santa Fe, where players had the opportunity to live an immersive and memorable gaming experience that goes far beyond the screen.
The objective of this tournament was to embrace the current trend of omnichannel experiences, offering players the best of both worlds: the convenience of playing online and the thrill of a live casino experience. Audiences from the online world came together to participate in this exclusive competition, demonstrating the immense potential of seamless integration between these omnichannel gaming entertainment experiences.
Sebastian Salat, Zitro’s International President, said: “Thank you to bplay for the initiative and for choosing Zitro Digital for their first omnichannel slot tournament in Argentina. This partnership symbolizes the future of gaming, where players can seamlessly transition between online and land-based options, while providing operators with diverse cross-selling opportunities. We look forward to continuing to be part of these experiences and further strengthening our collaboration with bplay in Latin America”.
