Skip to Content

Supplier News

Austria – Novomatic promotes Jens Einhaus and Sonya Nikolova

By - 25 April 2019

Novomatic has confirmed that with Vice President of Global Sales, Lawrence Levy, taking on responsibility for Ainsworth Game Technology as CEO in July, Jens Einhaus will take over Novomatic sales duties for Europe and the Americas, while Sonya Nikolova will be responsible for Africa and Asia.

Harald Neumann, CEO of Novomatic, said: “We are proud to announce that Lawrence has been named by the Executive Board of Ainsworth Game Technology’s as the new CEO. We are convinced that Lawrence will lead the company back to its path of success of the past. We will continue to have a great deal of contact with one another in the future and are looking forward to working together with Lawrence.

Novomatic owns 53 per cent of the company, becoming the majority stakeholder of Ainsworth Game Technology.

Jens Einhaus, 51, has been working in the gaming industry for 27 years. He was the Sales Director at Novomatic from 1999 to 2017 and since the beginning of 2018 he has worked as Vice President of Sales Strategies for Novomatic.

He said: “As a gaming technology group that operates across the globe, Novomatic has an excellent reputation within the industry. The job is going to be very interesting. In Europe as well as in the Americas, it will be all about expanding our market shares.”

Sonya Nikolova, 43, will be Vice President of Sales for Africa and Asia. Born in Bulgaria, she has more than 20 years of experience in the gaming industry and joined Novomatic in 2016 as Head of Sales for Emerging Markets and the CEE region.
She said: “The industry dynamics in Asia and the emerging markets of Africa will definitely shape the future of the global gaming map. These are giant opportunities for expansion and Novomatic is ready to explore them having an extensive portfolio of premier products and innovative solutions. In South Africa we are already the market leader in the gaming industry by a clear margin.”

Caption: Sonya Nikolova, Lawrence Levy and Jens Einhaus

Please share!