Operator News

Bahamas – Baha Mar launches global ad campaign

By Phil - 6 November 2017

With Grand Hyatt recently opened and SLS preparing to welcome guests on November 14, Baha Mar has now launched a global advertising and marketing campaign, Life Spectacular officially introducing the $4.2bn integrated Caribbean resort destination to future guests.

Highlighting Baha Mar’s power to elevate real life moments for every guest into something spectacular, the campaign celebrates the genuine Bahamian warmth and Baha Mar’s distinct positioning as a one-of-a-kind destination offering a moment in the sun and everything else under the sun.

“Baha Mar is a resort destination unlike anywhere else in the world,” says Karin Salinas, Vice President of Marketing, Baha Mar. “Because of this, we envisioned one concept showcasing the overall destination, while also highlighting the unique features of our three iconic hotel partners and the luxury in choice of various accommodations. The feel at Baha Mar is intimate and the spaces are carefully curated to create customized experiences that are personalized and real. We needed to communicate that there is no ‘one size fits all’ approach at Baha Mar. Every nuance of the resort from amenities to special experiences and offerings is purposefully created.”

“The campaign is designed to convey how this spectacular multibillion dollar development also feels very personal and real, as if the destination is tailored just for you.” said Marcelo Cardoso, Creative Director, Mod Op. “To capture that emotion, as well as differentiate Baha Mar from more traditional hospitality advertising, we took a bold executional approach using various cinematic techniques, such as abstracted double exposures, sensuously extreme close ups, with an emphasis on capturing intimate and unscripted moments in time that feel as if you’re experiencing them yourself. Our editing style employed speed changeups throughout the spots, so in places it feels like a scene is frozen in time and you are suspended in the thrill of the moment, such as throwing dice at a casino craps table or caught mid-air as you jump into the Blue Hole pool.”

“When we arrived at Baha Mar, we were inspired by the unexpected and hidden gems. At every turn, there is something new that feels even more unique. We realized that Baha Mar doesn’t feel like one note,” said Lindsey and Lyndon Wade. “We wanted to demonstrate that when you stay at Baha Mar, you have the ability to choose where you want to stay, how you want to stay, and how you want to vacation.”
Baha Mar is one of the largest hospitality projects ever built in the Western Hemisphere, featuring a collection of world-class partners, including Grand Hyatt, SLS, Rosewood, Jack Nicklaus, sbe, Peter Burwash International and luxury retailers including Bulgari, Cartier, Rolex, Tiffany & Co., amongst others. The resort destination is elevating the vibrant Bahamian experience in ways that have not been done before with the marketing of its unique collection of vacation experiences to both Caribbean enthusiasts as well as potential new visitors.

Baha Mar is now moving towards phase three of the project which will arrive with the launch of Rosewood Baha Mar in spring 2018, when the resort destination will offer grand total of 2,300 rooms, suites and villas across three prominent hotel brands: Grand Hyatt Baha Mar, SLS Baha Mar and Rosewood Baha Mar. Resort amenities are shared among all hotel guests, including ESPA-branded spa; Jack Nicklaus Golf Club; Peter Burwash International tennis courts; pools & beaches; Baha Mar Casino; over 40 restaurants, bars and lounges and more than 30 luxury retail shopping outlets.