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Belarus: SOFTSWISS shares sportsbook insights

By Lewis - 29 September 2021

The SOFTSWISS Sportsbook has compiled a free-to-access user behaviour report from data gathered over the last six months. Information in the report reflects aggregated anonymous results across all brands powered by the SOFTSWISS Sportsbook, which launched in December 2020.

A summary of the report follows, but to access the in-depth findings, visit: SOFTSWISS.com

Top Devices
Although the use of mobile phones in online gambling has been increasing in recent years, by a huge margin among all devices used for fixed-odds betting, desktops still dominate. Desktop usage is three times that of mobile devices. However, the statistics change dramatically when it comes to the number of bets placed. In this case, users favour mobile devices, which lead with 77.16 per cent compared to desktops (22.64 per cent). It is typical for desktop users to place larger bets, but less often. In turn, betting from mobile devices is more frequent, but smaller.

Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook, comments: “Our clients’ big players trust desktops. One reason is the convenience of getting information, as well as the greater trust in this format of interaction when large sums are involved. On the other hand, the greater bet count made via mobile devices is due to the accelerating pace of life.

“The mobile phone allows us to stay up to date regardless of time or place. This is reflected in the statistics. We see this trend and understand that mobile devices are the future. So one of our main objectives for the years to come is to make sure that the share of bets placed across mobile exceeds 80 per cent and that we aim for 100 per cent overall.”

Top Currencies
The US Dollar is the principal currency used by punters and is responsible for 61.15 per cent of all sports betting GGR. The Euro comes in second place with approximately half that share (30.37 per cent). You’ll be surprised to learn that Bitcoin is not the top crypto by GGR share. Which cryptocurrency came in third place at 8 per cent? See in the Sportsbook Insights Report. 

Top Sports
Alexander notes: “This prize trio is not at all surprising for those with a long-standing interest in betting. Football, as the most popular sport, takes the top place.It is suitable for all types of betting, including live betting in the form of a pre-match.

“If football is the most popular kind of sport, tennis is one of the most elite ones with an off-season period of less than a month. Its popularity is also influenced by the fact that it is an individual sport and not a collective one. Dozens of tournaments can take place in a week with very detailed statistics, allowing the player to always have enough information to analyse events. Additionally, quick points are available in tennis, where a player bets on the winner of a game, for example, and can win within a minute.

“Second place is always claimed by basketball along with tennis. There, too, you can bet on a fast game and get a win here and now. What else might be of interest to professional players is the possibility to catch the bookie at a mistake more easily. However, basketball is very much tied to the market where it is popular, such as in Lithuania.“

Gender
This data takes into account the distribution of the bet sum and bet count in the following groups: women, men and gender-neutral. In this case, the statistics were expected. Men are still betting more frequently than women or gender-neutral players: 73.06, 12.60 and 14.34 per cent of the total respectively. 

At the same time, over 70 per cent of all money spent on bets is accounted for by players who did not indicate their gender or chose to remain gender-neutral. Of the remaining two groups, women accounted for only 3.45 per cent of the total betting and 24.05 per cent for men. 

Alexander, explains: “There is probably no particular reason why players do not specify their gender. Perhaps it is because the player who wants to play is keen to start the playing session as soon as possible. But when they get their winnings, they are willing to take some time and fill in the necessary details. And even then, the gender column is not mandatory, so it is simply skipped.”