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Belgium – EGBA’s Code of Conduct for advertising welcomed by TV association

By - 3 July 2020

egta, the European associations for TV and radio sales houses, has welcomed a new code of conduct on responsible advertising for online gambling, which has been published by the European Gaming and Betting Association (EGBA). egta will now promote the code to its members and encourage them to support it.

EGBA’s code of conduct is the first pan-European initiative for gambling advertising and establishes responsible standards for advertising for the online gambling sector, introducing essential consumer protection measures for responsible advertising content and dedicated measures for social media and minor protection. The code applies to EGBA members and other online gambling companies who sign up to it, and its application will be monitored by an independent third party. A recent analysis found the code to complement and reinforce the existing regulation of gambling advertising in European countries and, in several countries, the code’s measures are stricter than existing national rules.

Maarten Haijer, Secretary General (EGBA), said: “We’re very pleased to present EGBA’s Code of Conduct for responsible gambling advertising, which promotes high standards for minor protection and socially responsible advertising content. Advertising is essential to inform the consumer of the websites which are regulated and steer them away from rogue black-market websites. But advertising is how the gambling sector is visible to the outside world and it should be responsible and protect consumers, particularly minors. We welcome egta’s support for the code, the engagement of the media sector is extremely valuable for the success of this initiative and welook forward to liaising with egta members to promote the code further.”

Caption: Maarten Haijer

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