New iGaming brand combines sportsbook, casino and bingo in one place, with localised sites for the UK and Ireland

Betsuna, a new online sportsbook, casino and bingo brand, has launched in the UK and Ireland. The brand is operated by ProgressPlay Limited, which is licensed by the UK Gambling Commission and the Malta Gaming Authority.

Betsuna brings sports betting, casino and bingo together under a single brand. Players get a full sportsbook, thousands of slots, live dealer tables and bingo rooms, all on one account.

The UK and Ireland are the headline markets at launch, with localised sites for each. Players in other European markets can also access the brand through ProgressPlay’s Malta Gaming Authority licence, with localised payment methods and multilingual support in place.

A spokesperson for Betsuna, said: “There are plenty of sportsbooks and plenty of casinos, but it’s rare to find a brand that does sportsbook, casino and bingo well at launch. We didn’t want to bolt anything on as an afterthought. At Betsuna, all three sit on the same platform with one account and one wallet, and players get the full experience from the first deposit, whether they are here for the football, the slots, or a bingo card.”

A spokesperson for ProgressPlay added: “Betsuna is exactly the type of brand the platform was built for. It runs sportsbook, casino and bingo across the UK, Ireland and wider European markets, with the player experience as the priority from the start. We are pleased to be powering the launch.”