betTOM scores first major sponsorship with Peterborough

UK online bookmaker becomes Official Betting Partner of The Posh

betTOM have agreed a one-year deal with Peterborough United to become the club’s Official Betting Partner. 

The agreement marks the online bookmaker’s first move into sponsorship having launched in the UK in May 2025. betTOM will enjoy significant visibility at the heart of every match day during the League One side’s 2026/27 campaign, with branding featuring on both static signage, big screens and LED boards around London Road.

Beyond the stadium, the partnership gives betTOM a powerful and sustained presence across Peterborough United‘s digital and social platforms, as well as access to exclusive content from the players and staff.

betTOM CEO Paul Colley said: “After a promising first year in operation, we’re excited to be moving into our first major sponsorship. Teaming up with The Posh presents a great opportunity to raise brand awareness amongst sports fans and we look forward to being on the journey with them this season.”

Peterborough United Commercial Manager Harley Meadows said: “We’re delighted to welcome betTOM to the Peterborough United family as our Official Betting Partner. 

“We’re always looking to work with ambitious brands who share our desire to build a strong presence, and we’re looking forward to working closely with the team at betTOM throughout the partnership. We’re excited to see what we can achieve together and to build a successful relationship.” 

betTOM have been operating in the UK since 2025, offering online sports betting, gaming and casino.