BOYLE Sports named an Official Betting Partner of Nottingham Forest

The bookmaker will feature on LED signage at the City Ground, reinforcing its growing commitment to Premier League football.

BOYLE Sports has announced a new partnership with Nottingham Forest, becoming an Official Betting Partner of the club.

The agreement will see BOYLE Sports feature prominently at the City Ground through LED signage, placing the brand at the heart of the matchday experience for Forest supporters and football audiences watching globally.

The partnership is the latest step in BOYLE Sports’ continued commitment to English domestic football, following the bookmaker’s recent agreement with Leeds United ahead of the upcoming 2026/27 season and the continuation of its front of shirt sponsorship deal with West Ham United.

Commenting on the partnership, Liam McKee, Head of Sponsorship at BOYLE Sports, said: “Nottingham Forest is a club steeped in football history, with an incredible connection to its supporters and community. We’re proud to become an Official Betting Partner and look forward to building a strong relationship with Forest and its fans.

“This partnership marks another important step in our commitment to English football. We look forward to bringing the BOYLE Sports brand to the City Ground and engaging with Nottingham Forest fans throughout the season.”

Paul Bell, Chief Operating Officer at Nottingham Forest, said: “We are pleased to have BOYLE Sports join the Club as an Official Betting Partner for the 2026/27 season. Their strong presence across football makes them a good fit for us, and we welcome them to Nottingham Forest.”