Bragg Gaming Group accelerates games-first strategy with deal to buy Drayton International

Drayton will provide Bragg with 100+ developed titles across five studios and proprietary mechanics, including hybrid slot engines linked to live racing data

Bragg Gaming Group has entered into a binding agreement to acquire Drayton International, a diversified gaming technology and content platform, whose assets include five part-owned game development studios with three 100 per cent owned technology and distribution platforms.

Boomerang Studios is 54.5 per cent owned and is the cash-generative anchor of the portfolio, with 80 titles to date and a debut listing on Eilers & Krejcik’s 2026 Top 50 US suppliers.

Dream Streak Gaming is 48.5 per cent, the developer of a proprietary hybrid slot engine that maps live horse-race results to slot mechanics, which is planned to be deployed via BetMakers advance deposit wagering (ADW) offering from July 2026.

Rise Gaming is 54 per cent owned and a vertically integrated studio with full IP ownership across the 24K Gold, Hot1 and Thunderways series. Hit Squad is 37.5 per cent-owned and a U.S.-focused omni-channel studio (Sweet 16 Blackjack ranked #9 on Eilers & Krejcik’s U.S. Top Table Games – April 2026. Neotopia is 24 per cent-owned and a specialist creative studio aligned with Boomerang, providing premium art and design uplift across the portfolio.

Drayton’s platform assets are Arc Gaming, a proprietary content aggregation and distribution platform providing access to emerging markets, including the high-growth, high-barrier ADW gaming ecosystem. Arc Gaming is the exclusive aggregator for the BetMakers Tote platform, one of only three major tote platforms in the U.S. that distribute horse-racing data to ADW operators — the data layer that powers ADW-driven slot content.

Vision PlAI is a patent-pending artificial intelligence (AI)-powered software platform enabling data-driven game development, personalisation, and operator-specific content for tier-1 operators; and 3 Shores is a portfolio of performance marketing and affiliate assets focused on gaming customer acquisition.

Together, these assets will provide Bragg with 100+ developed titles across the five studios; proprietary mechanics, including hybrid slot engines linked to live racing data; a balanced mix of recurring royalties and development revenues; and active pipelines with leading global distribution platforms — positioning Bragg to capture value across the full iGaming value chain, from content creation to end-user acquisition.

Importantly, entrance into the ADW content space through Dream Streak Gaming and Arc Gaming will potentially translate into Bragg achieving a greater than five-fold expansion of its US market reach by unlocking markets in dozens of U.S. states where traditional online slots are not yet regulated. While traditional iGaming is currently limited to seven US states, ADW is available in over 30 states.

This acquisition represents a bold step forward from its legacy business, as Bragg doubles down on its commitment to crafting captivating proprietary gaming worlds which deliver proven revenue engines for operators and unforgettable experiences for players, with a particular focus on expansion across North America.

This strategic clarity is complemented by a refreshed brand presence, featuring a vibrant new aesthetic that reflects Bragg’s ‘games-first’ commitment. Being games-first is more than the expression implies — it means changing not only games, but also how they are built, delivered, and monetized.

In conjunction with the closing of the proposed transaction, renowned gaming entrepreneur Matt Davey, Founder and Chairman of gaming-oriented investment fund, Tekkorp Capital, will join Bragg’s Board of Directors as Non-Executive Chairman, further strengthening the company’s leadership as it executes its next phase of growth.

Matevž Mazij commented: “The acquisition of Drayton represents a highly strategic step forward for Bragg as we continue to expand our global footprint and invest in proprietary IP and technology, complemented by a renewed, progressive look for our brand. More than anything, this acquisition encapsulates our streamlined and coherent user-focused strategy.

“Over the last three years, we have systematically transformed our business into a global B2B leader. By prioritizing operational leverage, we have decoupled revenue growth from fixed costs, with the goal of ensuring that our expansion into high-growth markets like Brazil and the U.S. results in sustained margin expansion.

“We are no longer just a technology provider; we are a data-rich, content games-first, user experience player and user-obsessed organisation, leveraging intelligence to shorten production cycles and optimise the player journey through hyper-personalised, data-driven engagement. We are energised by the commercial advantages inherent in doubling down on our customer obsession and commitment to crafting the best gaming worlds. This vision is fueled by a unified data strategy that allows us to predict market trends and player needs with unrivalled precision.

“In that regard, we are excited that this Transaction will mark our first entry into the emerging ADW space. By leveraging our remote games server technology, which is agile enough to rapidly adapt to alternative regulatory environments, and the ADW framework, which turns parimutuel wagering into a high-engagement, digital-first entertainment experience, we will be able to meet player demand in dozens more US states today than we could to date. In other words, the US landscape is shifting, and we believe that Bragg’s relative speed and regulatory agility is already beginning to translate into our being leaders rather than followers in the Alternative Markets space.

Matt Davey commented: “Bragg has built a strong foundation as a global B2B iGaming supplier and its planned acquisition of Drayton adds a highly complementary set of assets across games, technology, and distribution that accelerate its new push to focus on being a data-rich, content-first, user experience-obsessed organization. Bragg combines a potent combination of smart technology and brand heritage that is ready to scale into new markets with its growing number of tier-one partners.

“After discussions with Matevž, his team, and other Board members, I am excited to invest my time and energy to help accelerate growth, drive operational performance, and enhance shareholder value. It’s clear we have a first-rate team, premium iGaming offering, and now a new vibrant aesthetic which I’m confident will be attractive to the market.”

In a demonstration of Mr. Davey’s confidence and view on Bragg’s current and future value, he previously purchased a block of 1 million Bragg common shares in a private transaction with the Company’s CEO, Matevž Mazij, in February 2026. The Company estimates that private stock purchase, combined with Mr. Davey’s current Drayton private stock ownership, will result in him having an approximate 10% ownership stake in Bragg following completion of the planned acquisition.

This acquisition represents a bold step forward from its legacy business, as Bragg doubles down on its commitment to crafting captivating proprietary gaming worlds which deliver proven revenue engines for operators and unforgettable experiences for players, with a particular focus on expansion across North America.

Bragg expects that Drayton’s leadership and development teams will continue with the company post-closing.