Interactive

Bulgaria – X-Bet.co and BUFF.bet merge

X-Bet.co and BUFF.bet, the two eSports betting brands, have merged following a deal agreed at the end of February between XB Systems, a start-up organisation managing X-Bet.co and BUFF.bet.

Since XB Systems operations began in May 2017, the company has grown within the eSports betting sector under the brand name X-Bet.co. BUFF.bet is a standalone business affiliated with UltraPlay and powered by its betting solutions.

X-Bet.co will effectively take over the management and operations, as well as the domain and all assets of the merged business. UltraPlay will remain the platform provider for the newly formed venture for the foreseeable future.

Mario Ovcharov, CEO of UltraPlay, commented: “We believe that X-Bet.co and BUFF.bet will form a great synergy together. With the two sites joined forces and the experienced management team of XB Systems firmly in place, BUFF.bet will undoubtedly go from strength to strength becoming one of the leading eSports betting operators worldwide.”

The newly formed organisation will come under the name of BUFF.bet and will incorporate the two brands’ vision of providing the ultimate eSports betting experience.

Daniel Miller, CEO of XB Systems, added: “The merger is an absolute recipe for success and a win-win situation for everyone. Under the BUFF.bet brand we are targeting a major slice of the global eSports market. With our unique proposition of media portal and eSports betting site powered by UltraPlay’s data and betting solutions, we are certain that our market share will grow massively over the next 24 months.”