Interactive
Canada – Income Access to launch Betfair affiliate program in New Jersey
By Phil - 24 March 2014
Betfair has partnered with Montreal-based Income Access, a technology and tracking company that specialises in online affiliate campaigns, to launch the Betfair Casino affiliate program targeting the New Jersey market.
The affiliate program will complement Betfair Casino’s online catalogue of slots, poker and table game products, which were launched in New Jersey at the end of November. Betfair is already one of the most recognizable iGaming brands in the UK market and the winner of multiple accolades including three straight Mobile Entertainment Awards for Best Gambling Company app.
Betfair Casino, offers a range of exclusive slots titles in addition to table games with daily promotions that encourage greater acquisition and retention success. A number of mobile titles are also available for play on both Android and iOS devices.
Through their shared industry knowledge, Betfair and Income Access will help affiliates benefit from the appeal of these products and supply them with trusted experience on how to best promote and drive traffic in New Jersey’s emerging market. Betfair was founded in 1999 and pioneered the first successful betting exchange, while Income Access has been involved in iGaming’s growing affiliate industry since
2002.
“Betfair is excited to be offering our New Jersey affiliate program through Income Access,” said Don Ryan, Betfair US SVP Gaming. “We believe our mobile offering, daily promotions, and exclusive game titles will be a big draw for affiliates looking to break into the New Jersey market.”
Betfair’s support team will also help affiliates navigate New Jersey’s licensing procedures and employ an aggressive CRM for their players. In addition to quality assistance, affiliates will be incentivized through Betfair’s flexible customization of commission structures from the time of joining the program.
“We’re delighted to be partnering with a brand of Betfair’s caliber, particularly in the context of the New Jersey market,” said Income Access founder and CEO Nicky Senyard. “Combined our teams have more than 20 years of experience in iGaming, which puts us in a great position for success.”
Through the Income Access software, Betfair Casino affiliates will be able access a comprehensive series of reports that provide essential insight for evaluating ROI and improving campaign optimization. Affiliates will also be able to use the software to retrieve a regularly updated collection of creative materials.
Income Access is a leading technology and digital marketing company that specializes in providing the iGaming, lottery, and trading (Forex, Binary Options) industries with comprehensive marketing and business intelligence on the performance of marketing campaigns. Income Access offers full-service digital marketing solutions, with a wide range of marketing services and expertise, including SEM services, innovative benchmarking reports, and its analytics-driven tracking and
reporting technology.
It has already partnered with names such as Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Interpartners, Danske Spil, Deal or No Deal Bingo, Jackpotjoy, Tombola, Stan James, Bet Victor, Twin Spires and Pinnacle.
