SPORTS BETTING

Canada – Parleh Media to launch Canada’s first sports betting network

By Phil - 8 October 2021

Parleh Media Group, an independent content and production company and creators of The Parleh, Canada’s go-to source for sport betting news and insights, announced today the launch of Parleh TV – the country’s first dedicated sports betting broadcast network. The free online channel will be available to all sports fans 24/7 starting on Tuesday, 12 October ahead of the start of the NHL season.

Since its launch in June, The Parleh has hired dozens of fun and dynamic content creators who have delivered hundreds of videos showcasing the latest hot takes, fun moments, and top picks on events from across the sports world.

With Parleh TV, Canadians can now access a full slate of popular sports betting shows and segments including Puck Talks, The Parleh’s marquee hockey betting show, which will debut with insights and on-the-street segments for the seven Canadian NHL teams. Other programs include Parleh Today, Parleh Picks, Footy Talks, Five A Side, Fast Money EPL and Spreadzies.

“From NFL over/unders and weekly CFL winners to dark-horse picks for the Stanley Cup, The Parleh has taken the unknown out of sports betting and is making it fun and entertaining for the everyday sports fan,” said Kevin Kennedy, President and Executive Producer of Parleh Media Group. “Our social accounts are already a must follow, and now with Parleh TV we can be there for Canadians 24/7 to help them get through all the clutter and data so they can be informed and entertained when they make a casual bet.”

The Parleh TV experience will also be a go-to destination for brands looking to connect with engaged sports fans. The platform will feature integrated advertising and sponsorship opportunities allowing for impactful branded content. All commercial opportunities with Parleh Media Group are managed by sports media consultancy, ThePostGame, which work with a suite of Canadian and US-based sports properties such as NBC Sports, USA Today Sports Media Group, FOX Sports, New York Jets, Canadian Premier League, and PGA Worldwide Exhibitions.

“We are excited to be working with the talented leaders of Parleh Media Group during this unique time for the sports betting industry in North America,” said Eric Herd, President & CEO of ThePostGame. “As the explosive growth in gaming continues, there is great opportunity to develop cutting-edge content and partnerships for Canadian audiences and beyond.”

Parleh TV is being launched in partnership with an established innovator in media software solutions, Bitcentral, whose cutting-edge broadcast and production workflow tool FUEL is what’s powering the channel.

“We are thrilled to be working with Parleh Media Group on this innovative project to reach sports fans with their unique content; perfectly aligned to support the rapid growth of sports betting”, said Greg Morrow, General Manager of FUEL. “Our FUEL solution will deliver a broadcast-quality user experience to Parleh TV viewers and provide a scalable platform for the syndication of The Parleh content across many channels.”

Parleh Media Group will continue to launch new shows and segment formats in the weeks and months ahead. Announcements related to distribution of the channel beyond the Parleh TV website will be communicated as agreements are made with partners.