Sports Betting

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Betfred has extended its partnership with T5C with the launch of a BRUNO-powered Bet Builder product across its online sportsbook ahead of the 2026/27 football season. The launch builds on the companies’ existing retail partnership, which saw T5C deploy Smart Accas, Trending Accas and Trending Bet Builders across approximately 1,300

Betting and Gaming Council (BGC) members have outperformed a wide range of other age-restricted retailers in independent test purchasing carried out by Serve Legal.

Sporting Risk, a sports analytics company specialising in predictive models that power pricing and betting content, has expanded its Bet Builder Suite with the launch of FlexBuilder and Same Game Pick ‘Em.

BetConstruct AI has introduced a new commercial offer: The Purest Sportsbook, which brings together deep setup discounts, extended free access, and reduced third-party costs across its sportsbook and core suite, including two products: Last Battle Universe and Eventbook.

The Unit, a leader in product design and development for the betting and casino industry, has appointed experienced gaming executive Fiona Power as Chief Commercial Officer as the company continues to expand its international business.

GR8_TECH is launching Managed Trading Services (MTS) for sportsbook operators looking to improve trading performance, reduce operational costs, and strengthen risk management.

ProphetX, a CFTC-designated contract market and derivatives clearing organisation built for sports prediction markets, and Pikkit, the leading tracking and social analytics platform used by hundreds of thousands of sports fans to sync, analyse, and compete across more than 30 platforms and daily fantasy sites, has announced a strategic partnership

London-based video virtuals and instant-win games specialist Highlight Games has announced that its proprietary platform is now deploying SOCCERBET content, featuring genuine archive footage from some of the biggest football leagues in the world, to Stanleybet retail locations across Southern Europe. 

Abelson Sports, a leading provider of sports data solutions, has announced a significant new partnership with SABA Sports, launching its market-leading Football Player Markets (FPM) product with the sportsbook provider and operator.

Entain has announced the launch of Seven in the UK, a new free-to-play football app designed to engage a new generation of sports fans. Seven represents a new approach to innovation at Entain, combining entrepreneurial thinking with the scale, expertise and reach of one of the world's leading sports betting

The International Betting Integrity Association (IBIA) and the LUX Fight League have signed an information-sharing Memorandum of Understanding (MoU) to strengthen cooperation on sports betting integrity and support the protection of mixed martial arts from betting-related corruption.