Supplier News
China – Aristocrat lines up bold new products for Asia
By Phil - 9 May 2019
Aristocrat’s commitment to the Asian gaming market takes center stage at G2E Asia, where attendees will instantly recognize that at Aristocrat, it’s all about what’s inside.
“Every single game is the culmination of our entire company driving the innovations of tomorrow. From inside
-out, Aristocrat is dedicated to evolving our ever expanding portfolio, challenging the status quo, driving innovation, and delivering the best gaming experience possible for our customers and their players,” said Chris Rowe, Managing Director, Asia-Pacific.
Attendees exploring Aristocrat’s stand will discover a perfect balance of legendary brands and on-trend products. Aristocrat is dedicated to creating products that appeal to differing player types and provides products nuanced for preferences across the region.
“From traditional and bold styles of link play in Gold Stacks 88 and Ba Bao Huang Long for Macau, to product diversity and Hold & Spin embraced by players in the Philippines in Spin It Grand and Mighty Cash Xtra Reel, to strong core product in South East Asia with products like Hit It Hot and 9 Princes of Dragon King, Aristocrat has created a portfolio that empowers our customers to speak to each of their players,” said Chris Rowe.
Aristocrat’s G2E Asia stand is divided into four sections, each sharply focused on customer driven solutions. Those areas are Linked Products, Standalone Games, High Limit and Aristocrat Special Products. The Links area of Aristocrat’s stand is filled with new mechanics and options that cater to diverse player segments, with portfolio innovation complimented with brand extensions of player-favorite links.
Their latest link Gold Stacks 88 features coinciding wins, stretch wilds and constant excitement driven by playful graphics, hosted by the well- loved character, Choy Sun. Mighty Cash Xtra Reel builds on the original series with two new titles featuring, similar mechanics improved with an ante bet feature to drive game enhancement. Aristocrat will debut a new addition to their Link portfolio Ba Bao Huang Long, based on the legend of ‘Koi jumps over the Dragon Gate.’
Positioned as the spiritual success or to the popular Good Fortune family, Ba Bao features instant win cash on reels,
strong game personality and hallmark Asian mechanics modernised with Choose Your Volatility and Pick’Em Jackpot features evolved. Also featured in the Links area is the new family, Welcome Fantastic Jackpots which combines Asia’s two best mechanics Aristocrat’s world famous Hold & Spin and Choose Your Volatility features
