Interactive
Colombia – Newly acquired BtoBet signs partnership with Betfair
By Lewis - 7 October 2020
BtoBet, recently acquired by the leading iGaming supplier Aspire Global, has announced an agreement with Betfair for the provision of its PAM and sportsbook platform.
“As one of the world’s largest international online sports betting brands, Betfair will become one of the first B2B partners to leverage BtoBet’s position in the market since its acquisition by Aspire Global.
“We are confident that we will become key players in the market by combining Betfair’s strong brand and extensive industry knowledge with our flexible technology,” explained Alessandro Fried, BtoBet’s Founder.
The agreement also provides optionality for further expansion into other regulated markets in the future.
“We are excited about this planned partnership and the chance to offer a top-class betting experience to Colombian customers by combining BtoBet’s excellent Neuron 3 platform with Betfair’s industry leading trading and risk management capabilities,” added Mike Woodbridge, Betfair’s International Director.
