Interactive

Cyprus – Soft2bet celebrates four years of operation

By Lewis - 1 October 2020

Soft2bet is celebrating its fourth year of operation and is well set for the future as it looks to continue its ambitious growth.

Having formed in 2016, its first brand, Malina, saw a huge amount of time, effort and resource invested into it, laying the foundation for several brands to follow.

The group now counts 20 brands on its platform, with the likes of Buran, Yoyo, Campobet, Rabona and Wazamba all seeing considerable success with various demographics and across several jurisdictions.

Soft2bet’s has described its DNA, which it describes as “aspiring to be a world leader in the entertainment industry, employing the most brilliant individuals, developing cutting-edge technologies and putting our customers and partners above all else”, as underpinning its rise to date, and will continue into the future.

The first four years of operation have seen several milestones for the group, including launching 20 brands, integrating 50 casino suppliers, 60 payment providers, establishing a sportsbook, acquiring licences from the likes of the MGA and SGA, and the impactful integration of a full marketing and affiliate suite, including the formation of 7Stars Partners.

Uri Poliavich, co-founder at Soft2bet, said of the celebration: “We firstly must thank all our customers and partners over the first four years for pushing us to become better, faster and more cost-effective in all we do.

“I have a vision for a highly prosperous future for our valued team. We’ll look back in 20 or 30 years browsing through the newsfeeds of our iPhone 126s, reading news of Soft2bet while thinking proudly that this is still my company, and I was there just at its very start.”