Czech – Czech FA extends deal with SportraderBy Phil - 27 February 2015
The Czech Republic’s FA (FACR) has extended its existing uniquely-integrated data and integrity partnership with Sportradar for a further four years, taking the relationship on until the summer of 2019.
Under the agreement, Sportradar’s market-leading Fraud Detection System will monitor all the senior and U21s men’s and women’s national team fixtures, all the U19s league matches, the women’s first league as well as the country’s knock out cup, the Pohar FACR. This will mean that over 450 betting operator’s odds movements will be scrutinised and analysed across 595 matches each year.
The other part of the agreement will see the company operating as the federation’s exclusive data partner, providing fast and accurate data from those same 595 matches to the betting industry. The extension will also allow the two parties to discuss and explore innovative content solutions.
Speaking about the partnership, FACR President Miroslav Pelta said: “Since 2012, Sportradar have proved to be a valuable and innovative partner, offering a range of opportunities that enable us to engage with our fans at home and abroad, as well as providing the system that keeps our football clean and honest. Their strength in the areas of data solutions as well as integrity solutions means that they provide a truly integrated and valuable service. When the time came around to renew this year, there was no doubt who we were going to sign with and we were happy to extend our original three year deal with a new four year one.”
Andreas Krannich, the Managing Director for Integrity at Sportradar, added: “It is always encouraging when a European country sees the good work we do with UEFA and decides to extend their coverage to cover other key competitions and matches played by their nationals. The Czechs have been great partners to work with – always engaged and always committed. The data partnership that they have also renewed will continue to see Czech football offered at the leading betting operators around the world as our Rights Holder Solutions team continue to grow their offering. Topping Group A in the qualifications for UEFA’s EURO 2016 clearly underline the good work the FACR is doing, so we look forward to another four years of development and collaboration alongside them.”