Interactive
Denmark – Danske Spil joins GVC bingo network
By Lewis - 9 November 2020
GVC has announced that Danske Licens Spil (DLS) has joined its international online bingo network. Through the new integration, DLS will join GVC’s bingo network that includes Foxy Bingo, Cheeky Bingo, Ladbrokes and Coral.
Via GVC’s technology platform, DLS bingo players will also gain access to GVC’s portfolio of gaming content which includes titles from third-party suppliers as well as exclusive games developed by GVC’s in-house development studios, embedded in the bingo game window.
GVC – and previously bwin.party, the business acquired by the group in 2016 – have supplied online gaming and poker content to the state-owned World Lottery Association (WLA) member DLS since January 2012, when the Danish market first regulated.
Commenting on the announcement, GVC’s Head of B2B, Jussi Halme said: “We are delighted to expand our long-term partnership with DLS and welcome their players to our international bingo network.
“Combining GVC’s technology and global scale with Danske Licens Spil’s unparalleled position in Denmark creates a vibrant community with large jackpot prizes for Danish bingo players.”
Søren Schneider, Director of Product Management, Gaming at Danske Licens Spil added: “Our partnership with GVC has played a key part in retaining our lead in the Danish gaming market since its liberalisation in 2012.
“Introducing bingo alongside the strongly performing casino and poker cements our strong position in the market and ensures, that our customers have access to the broadest selection of content possible.”
Valentin Micu, GVC’s Head of Bingo Product, concluded: “Our team has developed a bingo product that delivers genuine stand-out in the Danish market and we look forward to helping DLS grow their business long into the future.
“We have ambitious plans for what, we are confident, is the market-leading bingo platform, leveraging GVC’s unique combination of innovative technology with the best talent in the industry.”
