SPORTS BETTING
Enteractive strengthens growth in North America with Bettor Capital Investment
By Phil - 7 May 2024
Enteractive, the leader in player conversion and reactivation services to online sportsbook and casino operators, has welcomed Bettor Capital, the investment firm focused on backing best-in-class technology suppliers to the real-money gambling industry, as an investment partner, boosting opportunities for continued rapid growth within the US market.
With Bettor Capital’s established expertise in supporting growth in the global online gambling sector, Enteractive looks forward to accelerating business development efforts in key growth markets such as the U.S. and Canada. The partnership is described by the Company as a limited/non-controlling investment that supports Enteractive’s existing global strategy.
“We’re thrilled to bring Bettor Capital on board as a strategic investor as we continue to expand within the North American market”, said Enteractive’s CEO Mikael Hansson. “We have built a strong relationship with the Bettor Capital team and believe that they will bring significant value alongside our existing investors”.
“We are excited to partner with Mikael and the Enteractive team to expand their global business. As online gambling markets, such as the U.S., mature, operators are increasingly focused on player retention and reactivation alongside new customer acquisition. Enteractive’s proprietary software powers real one-to-one conversations with players that delivers demonstrable and meaningful ROI for operators as they re-engage customers that may be considered to have churned; with a responsible gambling approach baked into this model, this is a clear win-win for the industry. As a result, Enteractive has established a global blue chip customer base and market leadership position that has the Company primed for continued growth, especially in large and high growth markets such as North America.” said Dave VanEgmond, Managing Partner at Bettor Capital.
Since its foundation in 2008, Enteractive has established itself as the global leader in online sportsbook and casino player conversion and reactivation. The Company’s proprietary technology platform, the (Re)Activation Cloud, allows Enteractive’s agents to engage with online sportsbook and casino players on a one-to-one basis, driving player retention and reactivation at scale for its operator customers. The Company has dozens of operator clients globally and has established a strong presence in the North American market since opening its first US office in 2022, working with some of the dominating players including Rush Street Interactive, Penn Entertainment, Playstar and Resorts Digital Gaming.
