Estonia – OEG’s sports betting brand OlyBet to reach 1,000s of NBA fansBy Phil - 26 August 2020
Olympic Entertainment Group AS (OEG) and the National Basketball Association (NBA) has announced a new multiyear partnership that will make its flagship betting brand OlyBet the official betting partner of the NBA in the region.
The exclusive partnership, covering Estonia, Latvia, Lithuania and Slovakia, will be promoted in more than 100 casino and retail locations in the region and on OlyBet’s and the NBA’s social and digital assets. OEG will also become the presenting partner of the NBA’s free-to-play gaming platform, NBA Pick’Em, which will be localised for the region.
“We are thrilled to partner with OEG, a market leader in gaming resorts in the region. The timing of our partnership is ideal, given the unique opportunity in which NBA games will be live in European primetime every day during the seeding stage of the season restart,” said Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming, NBA. “Our partnership will give OlyBet the tools to create the most authentic NBA betting experience in the region, providing another way for fans to engage with the NBA.”
“We are incredibly excited to partner with the NBA over the coming years. Lovers of basketball in our markets will now have more opportunities to engage with the NBA through live games and local events, social media and the best betting experiences in Europe,” said Corey Plummer, Chairman and CEO, Olympic Entertainment Group. “The limitless brand power of this partnership compels us to be more ambitious and more innovative than ever before and I look forward to bringing this future to our combined base of customers and fans.”
As part of the partnership, OEG will use official NBA branding across their land-based and digital sports betting offerings throughout Estonia, Latvia, Lithuania and Slovakia. OEG and the NBA will also work together on best-in-class practices to protect the integrity of NBA games.
The 22 teams participating in the season restart will play eight seeding games each from July 30 – Aug. 14 at ESPN Wide World of Sports Complex at Walt Disney World Resort in Florida. If a play-in is required to determine the eighth playoff seed in either conference, it will take place Aug. 15-16. The first round of the 2020 NBA Playoffs will begin on Aug. 17.