Supplier News
Europe – Betradar launches Virtual Euro Cup
By Lewis - 18 May 2016
With just a few weeks until France kick off against Romania in Paris, Betradar’s award-winning Virtual Gaming team have today officially launched their Euro Cup product, ready for operators to add to their market offering.
The Euro Cup will harness all the anticipation and excitement of this summer’s must-see football tournament and condense it into 70 minute cycles, enabling bettors to back their favourites or test their analysis across a whole range of markets specific to this unique competition.
Betradar, who utilise their Statistics Centre data to ensure that their virtual products offer the most realistic reflection of real events, outcomes and probabilities, will be applying that same rigour to the Euro Cup product, ensuring that the betting experience is as true to life as possible.
The product is already being integrated by over 25 different operators from across the world including Parimatch, Nairabet and Sportingbet among others. Speaking about the product, Maxim Afanasyev, Head of Trading at Liga Stavok said: “We have used Betradar’s virtual football product since 2013 and found that the combination of best in class 3D animation together with the attention to detail in terms of data, histories and markets make their product the most compelling and impactful. When we heard that Betradar were ploughing all that same technology and realism into a format that leverages the buzz we anticipate this summer, it really was a no-brainer for us and we cannot wait to see how our customers react to this new installment.”
Betradar’s MD Virtual Gaming Neale Deeney provided some more detail: “Our virtual products are always built for betting. We’ve been in this business long enough to know what bettors expect, want and value. We know they expect top notch graphics (and we deliver that!), but we know they value the ability to recreate their unique betting journey: whether that is backing their favourite team, researching form or spotting patterns. Our Euro Cup product allows our clients to provide an accelerated opportunity to recreate and relive each bettors unique Euro betting journey, every 70 minutes. We are all looking forward to the exciting football and results this summer. We are all looking forward to betting on the tournament and the various markets available on it. It seemed obvious to us that a virtual format that mirrors the real tournament would get operators and bettors excited. That has proven to be the case so far and we look forward to adding more operators in the run up to and during the competition.”
