Fennica Gaming and Future Anthem announce real-time AI partnership

Future Anthem’s full product range is now available to customers of Fennica – a subsidiary of Finland’s national lottery, Veikkaus

Future Anthem, the real-time AI platform powering personalisation for the global gaming industry, has announced a partnership with Fennica Gaming, a leading B2B partner of lotteries and licensed operators.
Future Anthem’s full product range is now available to customers of Fennica – a subsidiary of Finland’s national lottery, Veikkaus, and a renowned provider of high-quality eInstant and eCasino games in regulated markets.

Customers can quickly and easily access Future Anthem’s real-time AI platform directly through their existing Fennica relationship. This accelerates time to deployment of Future Anthem’s Real-Time Experiences, Dynamic Audiences and Content Recommendations modules across draw-based, casino, sports, instant win and bingo products.

Leigh Nissim, CEO & Founder, Future Anthem, says: “We work with leading lotteries that do enormous good in their communities and who are committed to giving their players the most personalised experiences – and Fennica has built a well-deserved reputation for trust and innovation. This partnership will support their ambitions to continue to lead across multiple markets, and it reflects the growing demand from lotteries for real-time personalisation.”

Luai Mahjneh, SVP, Ecosystem and Platform, Fennica Gaming, adds:  “This partnership with Future Anthem aligns with our strategic vision to build sustainable growth through responsible gaming, long-term player engagement and continuous learning driven by real player data. We look forward to working with a truly innovative partner to further strengthen our ability to deliver responsible, player-centric game experiences to our B2B customers.”