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Finland – Finnplay strikes AI partnership with Jada Gaming

By Lewis - 26 January 2022

Jada Gaming, the data and analytics AI specialist, has signed a strategic partnership that will see Finnplay integrate the full Jada Brain platform with its suite of iGaming modules designed to improve user experiences.

Finnplay’s partner portfolio will also be able to access Jada Brain to utilise for their own platform operations whilst Jada’s data and analytics solution will make it easier for Finnplay and its partners to enhance visibility and predictive capabilities.

Adding Finnplay to Jada’s partner portfolio bolsters the company’s position in the iGaming AI space following the acquisition by Symplify at the end of last year.

Alberto Alfieri, Jada Gaming Co-Founder, commented: “Finnplay is a fantastic platform provider with a rich portfolio of clients and we’re very pleased to start working together. Our Jada Brain solution will positively impact all aspects of the business by optimising operations with a sharp focus on Responsible Gaming.”

Finnplay’s Managing Director, Jaakko Soininen, commented: “After speaking with many operators and other industry professionals, I believe that services focused around Responsible Gaming will be one of the most important topics for this year, especially in the regulated markets.

“Therefore we have been looking for a solution to improve our RG capabilities. Jada’s AI solution fits perfectly with our commitment to provide our operators and their players an exceptional, personalised and safe gaming experience. Jada’s skillset and wide range of modules brings powerful new AI-driven capabilities to our current and future partners.”