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Finland – IGT signs deal with Veikkaus Oy

By - 6 July 2015

International Game Technology has signed an agreement with Finnish lottery operator Veikkaus Oy to deliver an enhanced Player Services e-commerce solution, while also extending the support and service it provides to Veikkaus’ current Internet and mobile platform until 2018.

“Based on IGT’s comprehensive experience in the government-regulated Internet market, we are able to provide pioneering lotteries such as Veikkaus Oy with a platform that powers one of the most successful government e-commerce businesses in the industry,” said Declan Harkin, IGT Senior Vice President & COO, International. “We believe this vote of confidence by Veikkaus proves the strength of IGT services, and should further provide a meaningful reference point for other lotteries.”

“Veikkaus is already successfully offering Internet and mobile-based services and products to players in Finland. Through this agreement, we will now gain even further flexibility with continued stability,” said Juha Koponen, Veikkaus Oy CEO. “Our players deserve and expect a world-class customer interactive and mobile experience equivalent to their experience with other established e-commerce leaders that offer products outside of Lottery.

“Customer personalization is key in the current marketplace, and through the Player Services e-commerce module delivered by IGT, Veikkaus will gain a much more agile way of maintaining customer interaction in our interactive and mobile channels.”

The Player Services e-commerce solution provides Veikkaus with the ability to take one-to-one marketing capabilities to a new level, giving Veikkaus full access to all player data from all channels, including retail, interactive, and mobile, in real time. This omni-channel view of the player enables Veikkaus to target personalized, accurate and relevant marketing material that heightens the player experience and extends player loyalty, regardless of which device is being used to play.

In parallel, IGT will continue to provide the robust and reliable Enterprise Series Anywhere interfaces to the Player Services solution to allow future expansion of features and game engines.

IGT is established in the Nordic region as a valued interactive and mobile partner that successfully supports some of the industry’s leading government operators, including Veikkaus, Svenska Spel in Sweden, and Norsk Tipping in Norway.

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