Operator News
Finland – Veikkaus to open Casino Tampere in December 2021
By Phil - 28 August 2020
Finnish gaming operator Veikkaus has confirmed that its Casino Tampere will be open to the public at the UROS LIVE arena in December 2021.
The arena, which will be located in the city center of Tampere, will be ready for inauguration in December 2021. Veikkaus’ new casino, Casino Tampere, will also be opened on the arena premises in December 2021.
Right from its inauguration, Casino Tampere is aiming to be a trendsetter for the European casino world in terms of responsible gaming and a new type of arena casino. All the games at the casino (slots and table games) will be subject to full authentication. The same system and the same tools for the self-control of gaming will already be adopted at Casino Helsinki in spring 2021.
Sami Aiho, General Manager of Casino Tampere, said: “Veikkaus’ Casinos will be trailblazers in responsible gaming. The authentication provides our customers with tools for Gaming control, which they can use to manage their Gaming by, for example, setting limits on their Gaming or opting for a total Gaming ban.”
Even at present, all the customers Entering Casino Helsinki must already register themselves. After the reform, the customers at the casino must also always show their Casino Cards whilst playing slots or table games. The authentication system differs from Veikkaus’ other arcades and points of sales, where you must be a loyal Customer to authenticate yourself.
Tiina Siltanen, General Manager at Casino Helsinki, explained: “You can only join as a Loyal Customer if you are living permanently in Finland. We have a lot of foreign guests at the casino, so the compulsory authentication linked to your Veikkaus Card is not an option. We will require authentication on Veikkaus’ decentralized slot machines (eg stores, kiosks, service stations, and restaurants) starting from January next year. Veikkaus’ goal is to extend the full authentication to cover even the Pelaamo and Feel Vegas Arcades by the end of June 2021. Achieving this goal will require amendments to either the law or the decrees.”
Mr Aiho said: “Casino Tampere will be designed in cooperation with Finnish front-row interior designers, together with AV and media specialists working on the project. The interior design of the casino will be a combination of Finnishness – wood and forest – with digital personalised experience surfaces. The special areas for lounge and social gaming will live to the pace of the events at the UROS LIVE arena, offering new kinds of products and ways of responsible gaming. Through the experience arena, you can also take part in real-time mobile games if you are a registered Loyal Customer of Veikkaus.”
Casino Tampere will employ 80 people.
Mr Aiho said: “We will start recruiting casino staff step by step after the turn of the year. Most of the employees will be working within customer service at the casino’s different customer service points. Casino Tampere will get its traditional table games and casino slots, and we are also planning to introduce new types of entertaining and social games. The staff will be trained with a special focus on a working environment which is unique even on an international scale, and where responsibility, a personalised customer experience, and memorable experiences will be the first priorities.”
