First customer results show Optimove AI driving measurable gains for iGaming marketers

Following its Industry Innovation of the Year win at the SBC Awards 2026, Optimove AI is helping operators lift engagement, deposits, and revenue

Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, today shared the first customer results from Optimove AI , the marketing AI suite it launched on June 1. Marketers at iGaming and sports betting operators using the suite are reporting measurable gains in engagement, deposits, and revenue.  

One operator ran 44 real-time triggered activations across 354,000 player touches, and every campaign delivered statistically significant results compared with a control group 

One operator’s reactivation campaign gained 137 per cent more opens, 207 per cent more clicks, and 13.8 per cent more deposits per 1,000 targeted players. Content Decisioning was the only variable that changed between the compared campaigns. Another operator’s onboarding journey, which used the AI Content Decisioning Agent, drove more than 1,200 incremental first-time deposits and lifted the deposit rate by 42 per cent. Converted players placed bets with three times the average value. A third operator’s churn-prevention campaign, which used the AI Content Decisioning Agent, reached a 10 per cent deposit rate, compared with 1.4 per cent in the control group 

A dozen marketers across 10 brands used the Optimove MCP to assemble a 4 million-customer audience overnight. Using the MCP, one marketer created 15 new real-time triggers based on existing events, event parameters, and web and app activity, organised in a folder and ready for review. One operator runs its 10-brand CRM from a single chat window. Another operator logged more than 1,000 audience checks in two weeks.

For some clients, Optimove AI decisioning agents have increased net revenue by 87 per cent. 

“Operators are using Optimove AI to bring back lapsed players, convert more new ones, and keep at-risk players from churning, and they’re measuring the gains against their core business KPIs. That is what marketers should expect from AI: proof in their own numbers,” said Rony Vexelman, SVP of Marketing at Optimove. “An award like the SBC Industry Innovation of the Year, tells you the industry believes in the idea. Customer results tell you it works.” 

Optimove AI is the only AI suite built for the three places CRM marketing happens: inside Optimove’s platform through Native AI agents for insights, creative, and decisioning, outside the platform through the Optimove MCP, which connects to AI tools such as Claude and ChatGPT, and on top of the platform through Optimove Custom Apps. 

Optimove AI is part of the Optimove Positionless Marketing Platform, which removes the marketing “assembly line” of handoffs between data, creative, and engineering teams. It is also included in Optimove Ignite+, which gives pre-launch and startup operators complete access to the Optimove platform, its AI capabilities, predictive analytics, pre-built player journeys, Professional Services, and a dedicated CRM expert from the beginning.