France – GAMING1 celebrates Circus Club Paris’ first birthdayBy Phil - 5 October 2020
GAMING1 has hailed the success of its Circus Club Paris gaming hall as it seeks to grow the Circus brand in France.
The club, which launched in September 2019, was only possible following the French government’s decision in January 2018 to allow certain gambling clubs in the capital, as casinos are restricted.
Despite the challenges of the past year, including the winter strikes in Paris, a number of new competitors opening in the city, and the shutdown of venues for three months due to Covid-19; the Circus Club Paris has exceeded expectations both in terms of attendance and turnover.
When the club reopened in June, a targeted poster campaign was launched throughout Paris in September and last month a scaled down, Covid-secure first birthday party took place with 80 of the club’s most loyal patrons.
Sébastien Leclercq, Country Manager France, Circus Casino, said: “We have been delighted with how the Circus Club Paris has performed over the past 12 months, despite the obvious challenges, and with five land-based casinos it’s clear that the brand is growing rapidly in France. We have ambitious plans to further this growth over the next few years and the launch of the Circusbet.fr platform will be a major contributory factor, giving customers the opportunity to enjoy Circus from home and benefit from our fully omni-channel approach.”
GAMING1 COO & Co-Founder Sylvain Boniver, added: “Our teams in France are doing an incredible job and it is a very proud moment for everyone at GAMING1 to see the Circus brand expand so rapidly and with so much success in the country.”
With its sights firmly set on continued French expansion, GAMING1 is in the process of establishing a land-based network with its Circus brand, as well as undertaking a joint venture with JOA, who run more than 30 French-based casinos.
In total, GAMING1 operators 42 gaming halls and casino resorts in Belgium, Switzerland, and France, as well as managing a portfolio of 20 online operations in regulated markets across the globe.
The Circus Casino France group is organising a tournament in its five casinos and its Parisian gaming club, which will end in early 2021 with a prize of a Porsche Boxter. This is a completely free operation for participants.
In each establishment, tournament terminals have been imported from Belgium and distributed exclusively by the S.F.M. CAT. The 150 qualified participants will face each other for the final round next January, with the scores from each establishment being grouped nationally.
These unique tournaments in France have an essentially marketing function, with on-site display, and online and offline communication. To participate, customers must have a Circus Casino France “Club” card. During sequences of three minutes, players will have to “spin” and touch the bubbles to have the most points in order to qualify.
Each establishment will install three machines that can be placed anywhere, preferably in a passageway near the entrance, for example, as they are not technically slot machines. They can be played whilst people are waiting for a place to become available on a machine or at a traditional game table.
These tournament terminals, called the Bubble tournament slot machine, are built in the workshops of Gaming1, the Belgian parent company of the Circus group, which already manufactures 9alike slot machines.