Georgia Lottery modernises retail experience with Scientific Games’ SCiQ ecosystem
The Georgia Lottery Corporation is taking a major step forward in transforming the way players experience instant scratch games at retail with the launch of Scientific Games’ SCiQ retail ecosystem at 1,500 locations statewide.
The retail technology modernises how scratch games are sold and managed, bringing greater operational efficiency to retailers and a convenient, streamlined purchasing experience for players.
“Retail environments are evolving, and the Georgia Lottery is proud to lead with smart technology solutions that align with how today’s consumers want to shop,” said Gretchen Corbin, President and CEO of the Georgia Lottery Corporation.
“SCiQ brings a modern retail presence to our instant games, helps our retailers operate more efficiently and ultimately supports our mission to maximise revenues for the HOPE Scholarship and Georgia Pre-K programme.”
The retail technology rollout is the latest milestone in a long-standing partnership between the Georgia Lottery and metro Atlanta-based Scientific Games, a collaboration that began at the Lottery’s inception in 1993.
Through the long-standing partnership, Scientific Games has worked with the Lottery to launch its first scratch game, first second-chance promotion and is soon to launch its first loyalty programme.
“We are especially proud to bring the benefits of SCiQ to our home state,” added John Schulz, President of the Americas for Scientific Games. “The Georgia Lottery has always been a forward-thinking partner, and this retail modernisation initiative is another move to ensure future growth for its instant game business to sustain future funding for Georgia’s students.”
