MASTHEAD/
William Bolton
William Bolton
Author
April 22, 2026
·6 MIN READ
Fruity Slots: The Affiliate Playbook is Changing
Jamie Rosen, Co-Founder of Fruity Slots, charts the journey from two industry insiders sharing opinions to a community-driven affiliate brand shaped and scrutinised by its audience.
William Bolton
Author
April 20, 2026
·3 MIN READ
Genius Sports delivers record-breaking March Madness betting engagement
Genius Sports has reported its strongest performing March Madness to date, with the global leader in real-time sports data and trading technology achieving record-breaking engagement and market uptime for its sportsbook partners.
William Bolton
Author
April 14, 2026
·6 MIN READ
Prime-Time Personalisation: Why Comparasino is Taking its “Smarter Search” Mission to ITVX
Martyn Hannah discusses how Comparasino’s ITVX debut is branding the search process itself to set a new benchmark for trust and player-matching technology in the 40 per cent RGD era.
William Bolton
Author
April 07, 2026
·5 MIN READ
Discipline Over Hype: Why Mourinho Fits the GR8 Tech Model
The collaboration is framed around a shared philosophy: sustained success comes from preparation, structure, and execution - not luck. Mourinho, widely regarded as one of football’s most successful coaches, is known for his emphasis on tactical planning, rigorous training, and consistency under pressure.
William Bolton
Author
April 01, 2026
·4 MIN READ
Altenar: legacy technology is holding LatAm operators back
Latin America’s betting market is entering a new phase of growth. With the Brazilian market maturing, operators across the region are looking for ways to launch faster, scale efficiently and compete effectively.
William Bolton
Author
March 12, 2026
·12 MIN READ
Beyond the Buzzwords: The Real Impact of AI
From game development and personalisation to operational efficiency and player insights, AI is now positioned as a transformative force across the supplier ecosystem.
William Bolton
Author
March 12, 2026
·5 MIN READ
Booming Games on Africa’s Next Phase of iGaming Growth
Solomon Godwin, Head of Africa at Booming Games, discusses localisation strategies, compliance challenges and the gaming formats gaining traction across the continent.
William Bolton
Author
March 09, 2026
·5 MIN READ
Why Marketing Momentum Outperforms Quick Wins
Did you see their LinkedIn post about the UK tax changes? Everyone was commenting on it. Why can’t we write something that will get similar engagement?
William Bolton
Author
March 09, 2026
·6 MIN READ
The Data Race Behind World Cup 2026
With the expanded tournament expected to generate more than $50bn in betting turnover, Sportradar's Rainer Geier says operators are turning to automation and real-time analytics to manage risk and capture new audiences.
William Bolton
Author
March 09, 2026
·6 MIN READ
Connected TV: Betting’s Next Performance Channel?
Plexus Media CEO Jason Sukhraj explains why the medium could reshape how gambling brands approach television.
William Bolton
Author
March 04, 2026
·3 MIN READ
ReferOn launches Evolution Cohort to redefine long-term player value analysis
Evolution Cohort marks a significant shift in how affiliate data is consumed. Rather than viewing performance as a static snapshot, the feature treats cohorts as living performance curves. Now available within ReferOn’s Dynamic Reports module, it represents the first milestone in a broader roadmap dedicated to deep cohort intelligence.
William Bolton
Author
March 03, 2026
·5 MIN READ
100 Days to FIFA World Cup: the ultimate infrastructure stress test
Every World Cup is “big” but the 2026 tournament is structurally different than all those that have come before it. It’s the first 48-team tournament, hosted across a North American market that has matured into a betting powerhouse since the last World Cup in 2022.
William Bolton
Author
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