Germany – Bayes Esports launches central odds integration platformBy Phil - 23 September 2022
Bayes Esports has announced the launch of a new central integration platform for betting odds, BODEX.
BODEX is a first-of-its-kind dedicated odds integration platform that will allow betting operators access to betting odds from multiple sources while requiring only one integration.
Based on Bayes Esports’ data distribution platform BEDEX, the integration platform standardises odds’ data format, market definitions, and API, making them significantly easier to integrate for betting operators. This allows operators to subscribe to very specific odds packages that differentiate between the included sports or games, organisers, tournaments, leagues, and markets.
At launch, the platform will be focused on the integration and distribution of odds in esports but will be expanded to allow more sports to be integrated in the near future.
Additionally, the platform will provide independent and extensive reporting about the service level agreements, quality, and margins of the different odds providers.
“BODEX is truly revolutionary for the sports betting market,” explained Martin Dachselt, CEO & Managing Director of Bayes Esports. “It will allow the sports betting market, and especially the esports betting market, to fully reach its potential.”
The esports industry is currently facing a substantial challenge asetting operators do not cover many new and smaller sports or game titles in esports or many national and regional competitions.
In order for the integration of new services to be worthwhile, they require high quality odds to be provided to them. Larger traditional sports focused trading teams often cannot provide these odds for many sports or game titles in esports, as their knowledge of those sports is too limited.
For these sports to be added to the offering, sports betting operators must turn to specialised providers. However, since these providers tend to have different proprietary standards for their reporting, monitoring, market definitions, and API used, this often results in betting operators having to deal with high preventive overhead costs.
Ultimately, this means that data providers are often struggling to find customers for their offerings regardless of the quality of their product.
“This is an exciting time for the sports betting industry and we are proud of what our team has achieved to be at the forefront of this development,” Martin added. “Our new and innovative platform BODEX creates a win-win situation for both providers and operators.
“Providers, especially those that are specialized in a specific sport, game, or region, will have an easier time finding customers for their services, while operators benefit from being able to offer new sports, game titles, or tournaments without having to deal with the high overhead costs that used to be associated with that”.