SPORTS BETTING

Germany – bet-at-home selects EveryMatrix as turnkey platform provider

By William - 28 July 2022

EveryMatrix and German-based operator bet-at-home have penned an agreement for the delivery of the B2B platform provider’s turnkey solution.

Established in 1999 with 5.5 million registered customers, bet-at-home is a household name in Germany and Austria.

The deal will see the Frankfurt-listed operator replace its existing proprietary platform with EveryMatrix’s tech stack.

Ebbe Groes, Group CEO of EveryMatrix, hailed the ‘landmark’ agreement: “bet-at-home has dominated the sports betting vertical in several European markets, and we’re delighted to further contribute to their success.

“They have a massive brand, and I’m certain that the combination of their extensive market and product knowledge and our technology will be a winning one. EveryMatrix will learn and grow from this, and honestly, I can’t wait to get started!

“This landmark agreement reflects the breadth and depth of our products, but especially the quality of our sports platform, OddsMatrix. The constant investment and development in OddsMatrix have been at the core of what we do for many years, and I’m happy to see more Tier-1 operators joining our client list.”

The turnkey solution includes a sportsbook, casino platform, player management, payments module, and affiliate software. The agreement covers all the markets where bet-at-home is currently present, including their core German market.

Marco Falchetto, CEO of bet-at-home, added: “bet-at-home is a very strong, even household brand with over 20 years of experience.

“Selecting EveryMatrix as our platform provider will further allow us to keep providing the best service to our 5.5 million registered players while enhancing our operations in key markets.

“This partnership will boost not only Sports, but also Casino. With this partnership, a new and exciting phase of bet-at-home development can begin.”