Interactive
Greece – Intralot to integrate Bit8 platform
By Phil - 9 February 2015
Intralot Group has announced at a press conference held at ICE 2015 in London that it has reached a strategic partnership agreement with Bit8, a Malta-based gaming platform solutions company.
Bit8 has developed a cutting-edge online gaming platform based on proprietary artificial intelligence technology. Thanks to its functionality, modularity, scalability and flexibility, Bit8’s platform has gained widespread commercial success, with its customers including some of the top online casinos internationally. Bit8’s platform is an all-inclusive sportsbook and casino platform that includes functionalities such as Player Account Management (PAM), eWallet, real-time analytical tools, automated rules and a bonus engine that works with little need for human interaction, resulting in lower promotional and labour costs, solving a long term issue for the gaming industry.
The agreement stipulates an exclusive, joint development and marketing approach in the international online platform market and the acquisition of a significant minority stake in the company. The consummation of the transaction is subject to customary closing requirements such as due diligence and appropriate regulatory approvals.
Intralot Group CEO, Antonis Kerastaris, stated: “Regulation and technology convergence are driving our industry towards new models, where strong player focus will be a key element of success. We are excited to be joining forces with Bit8, a global innovator in online customer relationship management. As we seamlessly integrate their platform with our own and that of our customers we will be uniquely positioned to manage player data and provide an exceptional gaming experience to customers, in-line with our strategy to focus on the B2C segment of the global gaming market.”
Bit8 CEO, Angelo Dalli, stated: “Bit8 is pleased to be entering into a global alliance with the INTRALOT Group, enabling us to provide our solutions in more than 50 countries worldwide. Our solutions and innovative technology will benefit from the years of experience and global reach of INTRALOT, giving us an exceptional combination of technical excellence combined with customer service expertise. This alliance is in line with achieving our vision of having the industry’s best online gaming platform, across multiple product and channel verticals.”
