Greece – Intralot to focus on B2C customerBy Phil - 1 April 2015
After strong growth in revenues in 2014, Greek gaming giant Intralot is to focus on the development and introduction of new products to improve the experience for the B2C end customer.
During 2014, a year that saw revenues improve by 20.4 per cent to €1,853.2m, Intralot said that it oversaw a restructure so that it could respond better to market demands.
Intralot Group CEO, Antonios Kerastaris, said: “As the gaming industry undergoes significant regulatory and technological changes, large scale mergers and a shift of focus towards the final consumer through a B2C model of operation, Intralot during 2014 proceeded to a reorganization of its structure and strategy so as to better respond to the challenges of its sector. Under my direction, as the Group’s new CEO, the company’s new strategy will focus on the expansion and strengthening of our product offering, the increasing importance of the end customer and the Customer Relations Management (CRM) and the streamlining of the current business. Intralot is ready to lead the way in the new environment that is being shaped.”
He added: “In 2014 Intralot delivered a set of results that focused on cash flow generation leading to the improvement of its net debt position by 20m, and at the same time growing its top line and maintaining almost unchanged its EBITDA on a constant currency basis. It is worth noting two recent developments that augment our license and contracts portfolio: In Azerbaijan we obtained a 10-year exclusive license to offer horse racing games, in addition to our sports betting and greyhound game licenses, a move that will strengthen further our position in this lucrative gaming market. Moreover, our existing exclusive sports betting license was extended by an additional five years, up to 2025. Both developments are in-line with our strategy to pursue a B2C business operation model. Finally, we recently extended our facilities management and marketing services contracts for all games (including numerical, instants, sports betting and Internet) offered in Morocco, a gaming market that has significant upside potential, for two additional years, up to August 2017.”