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Event to take place July 15 to 16 at the Sheraton Grand Tbilisi Metechi Palace
Groove, the iGaming aggregator and platform provider, has confirmed its attendance at SBC Summit
Tbilisi 2026, taking place 15-16 July at the Sheraton Grand Tbilisi Metechi Palace.
The premier iGaming and sports betting conference for Eastern European and Central Asian markets is expected to draw over 2,500 industry professionals, building on 2025’s record attendance of delegates from 44 countries. Groove will arrive with a full commercial delegation, ready to forge strategic partnerships and cement its position as the go-to growth partner for operators targeting the region’s rapidly evolving markets.
Yahale Meltzer, Co-Founder and CEO of Groove, said: “Eastern Europe and Central Asia represent some of the most dynamic growth opportunities in iGaming today. SBC Summit Tbilisi is where the region’s decision-makers converge, and we are arriving with a platform built for scale, speed, and regulatory precision.”
Meltzer continued by focusing on one of Groove’s key differentiators: “Our Unseen Architecture of predictive auto-scaling, atomic transactions, and a real-time compliance mesh ensures operators can launch fast and adapt locally, whether they are entering Georgia, the Balkans, the Baltics, or Central Asia.”
Meltzer summed it up saying: “With regulation front and centre as a business-critical priority, and direct access to regulators through the SBC Regulators Summit, this event is where commercial realities are forged. Groove delivers the toolbox, the content, and the expertise to turn ambition into measurable growth.”
Ana Sokhadze, Operations Manager at Groove, who will lead the company’s presence on the ground in Tbilisi, added: “SBC Summit Tbilisi is the meeting point for the region’s most ambitious operators, affiliates, and technology suppliers. This is where high-value networking translates into real commercial opportunity.”
She continued: “We are not here to hand out brochures. We are here to have conversations that become partnerships. Our platform’s modular architecture, combined with advanced player engagement tools and real-time analytics, gives operators a genuine competitive edge.”
Sokhadze concluded: “With 70+ speakers, a strong expo floor, and the SBC Connect App ensuring the right people connect, this event is where the future of the region takes shape. Groove is ready to lead that conversation, and we look forward to showcasing how our single API integration over 20,000 games from 150+ providers delivers the speed, stability, and content performance that operators in this market demand.”
